Looking for creators

LinkedIn Tech Creators for a Tata Digital Engineering & Careers Series

Tata Digital is the Tata Group company that builds and runs the group's consumer digital businesses, including the Tata Neu super app. Behind the app is a large product and engineering team working on problems at serious scale: payments, loyalty, search and personalisation across several brands. We want to tell that story to engineers, product managers and data folks on LinkedIn. We're looking for creators who already write about software engineering, product management or careers in tech, and who can turn a conversation with our team into a genuinely interesting post. This is employer branding, but we don't want it to read like a job advert. What this could look like: A text or carousel post after a session with one of our engineering or product leads; A short video or document post on a specific problem the team works on; A post on what working on a multi-brand consumer platform is like. We're looking at 2-3 posts per creator over about six weeks. Your audience should be mostly working tech professionals in India, ideally 2-10 years into their careers. Bengaluru-based creators are a plus for in-person sessions, but it isn't a requirement. We'll review posts for factual accuracy only. The voice should stay yours.

Micro (10K–100K)TechEcommerce

About this collaboration

Tata Digital is the Tata Group company that builds and runs the group's consumer digital businesses, including the Tata Neu super app. Behind the app is a large product and engineering team working on problems at serious scale: payments, loyalty, search and personalisation across several brands. We want to tell that story to engineers, product managers and data folks on LinkedIn. We're looking for creators who already write about software engineering, product management or careers in tech, and who can turn a conversation with our team into a genuinely interesting post. This is employer branding, but we don't want it to read like a job advert. What this could look like: A text or carousel post after a session with one of our engineering or product leads; A short video or document post on a specific problem the team works on; A post on what working on a multi-brand consumer platform is like. We're looking at 2-3 posts per creator over about six weeks. Your audience should be mostly working tech professionals in India, ideally 2-10 years into their careers. Bengaluru-based creators are a plus for in-person sessions, but it isn't a requirement. We'll review posts for factual accuracy only. The voice should stay yours.

What they're looking for

Employer branding content series

Are you a fit?

Niche

Tech

Platforms

LinkedIn

Follower range

Micro (10K–100K)