Business

Minimalist

Simple, Effective Skincare

Jaipur, IndiaRetail51+ teamEst. 2020

About the business

Minimalist is a D2C skincare brand focused on transparent, science-backed formulations. Note: Hindustan Unilever acquired a ~90.5% majority stake (~Rs 2,955 cr) announced Jan 2025; founders continue running it in collaboration with HUL.

Business details

Business ModelD2C

Business TypeBrand

Company StageGrowth Stage

Revenue Range₹10L – ₹50L / month

Current CustomersMillions of online customers

GST RegisteredYes