App Launch · Awareness
Shop local, shop smart
10K–50K4 citiesRetail
The objective
Reach 25,000 installs with a 40% day-7 retention rate
Who they want to reach
Urban commuters aged 22-35 looking for on-demand services
Target cities
HyderabadVadodaraGurugramGuwahati
Campaign type
App LaunchAwareness