EcommerceOn-Demand
B2B E-Commerce for FMCG Distributors — B2B Platform
Digital ordering and inventory management for FMCG brands to sell to retailers digitally.
Tags
fmcg,b2b,ecommerce,distributor,india,supply-chain
Overview
Problem
FMCG brands lose 30% of potential sales because field reps can only visit 30-40 retailers per day.
Solution
WhatsApp and app-based ordering for retailers with route optimisation and digital payment collection.
Target audience
B2B buyers and FMCG manufacturers, distributors, and the retailers they serve
Business model
B2B SaaS ?50,000/month per brand; 0.5% payment processing fee
Build plan
- Retailer WhatsApp ordering
- Route optimisation for reps
- Order batching
- Digital payment
- Sales analytics
Tech recommendation
API-first, React, Node.js, WhatsApp Business API, route API, PostgreSQL, GPS
Market insights
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Demand level: High