EcommerceB2C
B2B E-Commerce for FMCG Distributors for SMBs
Digital ordering and inventory management for FMCG brands to sell to retailers digitally.
Tags
fmcg,b2b,ecommerce,distributor,india,supply-chain
Overview
Problem
FMCG brands lose 30% of potential sales because field reps can only visit 30-40 retailers per day.
Solution
WhatsApp and app-based ordering for retailers with route optimisation and digital payment collection.
Target audience
small and medium businesses alongside FMCG manufacturers, distributors, and the retailers they serve
Business model
B2B SaaS ?50,000/month per brand; 0.5% payment processing fee
Build plan
- Retailer WhatsApp ordering
- Route optimisation for reps
- Order batching
- Digital payment
- Sales analytics
Tech recommendation
lightweight, React, Node.js, WhatsApp Business API, route API, PostgreSQL, GPS
Market insights
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Demand level: High