RetailB2C
WhatsApp Loyalty Programme for Kiranas for SMBs
Digital loyalty and rewards on WhatsApp for kirana stores — no separate app for customers.
Tags
kirana,loyalty,retail,india,whatsapp,rewards,fmcg
Overview
Problem
Kirana stores lose customers to quick-commerce because they offer no loyalty programme.
Solution
WhatsApp loyalty card where kirana customers earn points on every purchase and receive personalised offers.
Target audience
small and medium businesses alongside Kirana store owners, retail shop owners, FMCG brands
Business model
?799/month kirana SaaS; brand-sponsored reward campaigns
Build plan
- WhatsApp loyalty card
- Points system
- SMS personalised offers
- Customer analytics
- Brand-sponsored rewards
Tech recommendation
lightweight, React dashboard, Node.js, WhatsApp Business API, PostgreSQL
Market insights
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Demand level: High