RetailB2C
WhatsApp Loyalty Programme for Kiranas — Vernacular Edition
Digital loyalty and rewards on WhatsApp for kirana stores — no separate app for customers.
Tags
kirana,loyalty,retail,india,whatsapp,rewards,fmcg
Overview
Problem
Kirana stores lose customers to quick-commerce because they offer no loyalty programme.
Solution
WhatsApp loyalty card where kirana customers earn points on every purchase and receive personalised offers.
Target audience
vernacular Tier 2/3 users alongside Kirana store owners, retail shop owners, FMCG brands
Business model
?799/month kirana SaaS; brand-sponsored reward campaigns
Build plan
- WhatsApp loyalty card
- Points system
- SMS personalised offers
- Customer analytics
- Brand-sponsored rewards
Tech recommendation
Bhashini API, React dashboard, Node.js, WhatsApp Business API, PostgreSQL
Market insights
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Demand level: Medium