Swetanshu Sekhar Dubey

Server-side tracking works even after iOS 14 killed cookies

Every eCommerce business has been struggling with tracking accuracy since Apple's privacy changes. Shoppola's server-side tracking integration is a lifesaver. Our Facebook ad attribution is actually accurate now — cookie-proof tracking that reports real conversions, not guesswork. Combined with GA4 event-based tracking and Google Tag Manager integration, our marketing team finally has reliable data to make decisions. No external plugins needed, no expensive tracking platforms. It's all built in. This single feature justified the entire purchase for us.