New Mums for Mamaearth Baby Care UGC Content
Mamaearth, part of Honasa Consumer, began with baby care and still has a range of baby products, including lotions, washes, oils, diaper rash cream and more. New parents want to see products being used by other parents, in real homes, with real babies. We're looking for new mums (and dads!) with babies up to around two years old to create short, natural videos of their baby care routine using Mamaearth products: bath time, massage, changing, bedtime. These videos will mainly be used on Mamaearth's product pages and ads, so they should feel calm, warm and real. You don't need a big following, just good lighting and a natural way of talking to camera. Deliverables per creator: 3 short vertical videos (15-30 sec); 1 voiceover version explaining your routine; Usage rights for website and paid ads for 6 months. Products are yours to keep, plus a per-video fee. Baby safety comes first: never leave your baby unattended while filming, and please patch test any product. No medical claims, please. Parents from across India are welcome, in Hindi, English or regional languages.
About this collaboration
Mamaearth, part of Honasa Consumer, began with baby care and still has a range of baby products, including lotions, washes, oils, diaper rash cream and more. New parents want to see products being used by other parents, in real homes, with real babies. We're looking for new mums (and dads!) with babies up to around two years old to create short, natural videos of their baby care routine using Mamaearth products: bath time, massage, changing, bedtime. These videos will mainly be used on Mamaearth's product pages and ads, so they should feel calm, warm and real. You don't need a big following, just good lighting and a natural way of talking to camera. Deliverables per creator: 3 short vertical videos (15-30 sec); 1 voiceover version explaining your routine; Usage rights for website and paid ads for 6 months. Products are yours to keep, plus a per-video fee. Baby safety comes first: never leave your baby unattended while filming, and please patch test any product. No medical claims, please. Parents from across India are welcome, in Hindi, English or regional languages.
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