Regional-Language Instagram Creators to Bring Their Audience to Moj
Moj is ShareChat's short-video app, and a big part of its audience watches and creates in Hindi, Tamil, Telugu, Marathi, Bengali and other Indian languages. We want to reach people who already love regional short videos on Instagram but haven't tried Moj yet. We're looking for creators who make comedy skits, dance, lip-sync, relatable family content or local-language storytelling on Instagram. The idea is simple: show your followers what your content looks like on Moj, why you post there too, and nudge them to follow you on the app. This should feel like you telling your audience where else they can find you, not a scripted app advert. What we'd expect from each creator: 1 Instagram Reel (30-60 sec) introducing your Moj profile in your own style; 2-3 Stories with a download link or swipe-up; Posting at least 5 original videos on Moj during the campaign window. We'll prefer creators whose audience is mostly from tier-2 and tier-3 cities and who create mainly in one Indian language other than English. Please mention your primary language and the city your followers mostly come from when you apply. Hinglish creators are welcome too if your audience skews Hindi-belt. We'll share a short brief with key talking points, but the script and format are up to you.
About this collaboration
Moj is ShareChat's short-video app, and a big part of its audience watches and creates in Hindi, Tamil, Telugu, Marathi, Bengali and other Indian languages. We want to reach people who already love regional short videos on Instagram but haven't tried Moj yet. We're looking for creators who make comedy skits, dance, lip-sync, relatable family content or local-language storytelling on Instagram. The idea is simple: show your followers what your content looks like on Moj, why you post there too, and nudge them to follow you on the app. This should feel like you telling your audience where else they can find you, not a scripted app advert. What we'd expect from each creator: 1 Instagram Reel (30-60 sec) introducing your Moj profile in your own style; 2-3 Stories with a download link or swipe-up; Posting at least 5 original videos on Moj during the campaign window. We'll prefer creators whose audience is mostly from tier-2 and tier-3 cities and who create mainly in one Indian language other than English. Please mention your primary language and the city your followers mostly come from when you apply. Hinglish creators are welcome too if your audience skews Hindi-belt. We'll share a short brief with key talking points, but the script and format are up to you.
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