Small-Town Creators to Show Everyday UPI Payments with Paytm
Paytm, from One97 Communications, is a digital payments and financial services app covering UPI payments, bill payments, recharges and more. Paying with a QR code is now normal in most of India, but plenty of first-time smartphone users still find setting up UPI confusing. We want creators from smaller towns and cities who post in Hindi or regional languages to make simple, friendly how-to content. Show how to set up UPI on Paytm, pay at a local shop, pay an electricity or mobile bill, and stay safe from common UPI scams (never share your PIN, and don't trust "you've received money" requests). Content featuring parents or grandparents learning to pay digitally works really well. Deliverables: 2 Instagram Reels (45-90 sec); 1 Story set on UPI safety tips; Paid partnership label. Please focus on UPI and bill payments only. No lending, investment or banking product claims. Blur any personal or account details on screen. We're looking for creators with an engaged local audience in Uttar Pradesh, Bihar, Madhya Pradesh, Rajasthan, Odisha and similar regions. Smaller accounts are welcome.
About this collaboration
Paytm, from One97 Communications, is a digital payments and financial services app covering UPI payments, bill payments, recharges and more. Paying with a QR code is now normal in most of India, but plenty of first-time smartphone users still find setting up UPI confusing. We want creators from smaller towns and cities who post in Hindi or regional languages to make simple, friendly how-to content. Show how to set up UPI on Paytm, pay at a local shop, pay an electricity or mobile bill, and stay safe from common UPI scams (never share your PIN, and don't trust "you've received money" requests). Content featuring parents or grandparents learning to pay digitally works really well. Deliverables: 2 Instagram Reels (45-90 sec); 1 Story set on UPI safety tips; Paid partnership label. Please focus on UPI and bill payments only. No lending, investment or banking product claims. Blur any personal or account details on screen. We're looking for creators with an engaged local audience in Uttar Pradesh, Bihar, Madhya Pradesh, Rajasthan, Odisha and similar regions. Smaller accounts are welcome.
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