Music & Lifestyle Creators for a boAt Earbuds Launch Campaign
boAt is an Indian audio and wearables brand known for headphones, earbuds, speakers and smartwatches, with a young, music-loving audience. For an upcoming earbuds launch, we want creators who can make the product feel like part of a lifestyle, not just a spec list. We're looking for music, dance, travel and lifestyle creators to feature the earbuds in content their audience already loves: a beat-making video, a dance routine, your gym playlist, a commute vlog, or a "what's on my playlist this week" Reel. Mention a couple of features naturally (we'll share key points), but the creative idea should be yours. Deliverables: 1 Instagram Reel (30-45 sec); 3 Stories, including one with a swipe-up link; Raw footage for brand reposting. The earbuds are yours to keep, plus a fee. Please don't quote battery life or other specifications unless they come from our official brief. Creators with an audience mostly aged 16-28, a strong visual style and good reel engagement are the right fit. Hindi, English or regional languages.
About this collaboration
boAt is an Indian audio and wearables brand known for headphones, earbuds, speakers and smartwatches, with a young, music-loving audience. For an upcoming earbuds launch, we want creators who can make the product feel like part of a lifestyle, not just a spec list. We're looking for music, dance, travel and lifestyle creators to feature the earbuds in content their audience already loves: a beat-making video, a dance routine, your gym playlist, a commute vlog, or a "what's on my playlist this week" Reel. Mention a couple of features naturally (we'll share key points), but the creative idea should be yours. Deliverables: 1 Instagram Reel (30-45 sec); 3 Stories, including one with a swipe-up link; Raw footage for brand reposting. The earbuds are yours to keep, plus a fee. Please don't quote battery life or other specifications unless they come from our official brief. Creators with an audience mostly aged 16-28, a strong visual style and good reel engagement are the right fit. Hindi, English or regional languages.
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