Home-style flavors, restaurant quality

The pitch

We make Awadhi and Lucknowi masalas, like galouti kebab masala, nihari and biryani mixes, packed in Mumbai from recipes my family brought from Lucknow. Two of us started in 2021. Most of our 613+ customers are in Uttar Pradesh, mostly people in Kanpur and Lucknow who say ours tastes closest to home. We've had very little marketing so far. Raising _8 lakh for Instagram campaigns and getting listed on Amazon.

Use of funds

Business snapshot