Business
Minimalist
Simple, Effective Skincare
Jaipur, IndiaRetail51+ teamEst. 2020
About the business
Minimalist is a D2C skincare brand focused on transparent, science-backed formulations. Note: Hindustan Unilever acquired a ~90.5% majority stake (~Rs 2,955 cr) announced Jan 2025; founders continue running it in collaboration with HUL.
Business details
Business ModelD2C
Business TypeBrand
Company StageGrowth Stage
Revenue Range₹10L – ₹50L / month
Current CustomersMillions of online customers
GST RegisteredYes