Creators for 'Where Did My Salary Go?' Spend-Tracking Content with Fi
Fi Money is a banking app that offers a savings account through a partner bank, with spend analytics built in. It automatically sorts your spending into categories, so you can see where your money actually went this month. That's the hook for this campaign. We want creators to do a relatable month-end money review: "I tracked every rupee for 30 days, here's what I found". Show your spending breakdown in the app (blur anything sensitive), point out the surprises (food delivery, anyone?), and share one or two changes you're making next month. The tone should be honest and a bit self-deprecating, not preachy. We're looking for: 1 Instagram Reel (45-90 sec); 1 carousel with your top spending insights; Stories with the app link. Creators who make content for young professionals, such as first-job life, budgeting, living alone in a new city or money mistakes, are the right fit. You don't need to be a finance expert, but you do need to be comfortable showing a version of your real spending. All posts need a clear paid partnership label and must avoid promising returns or interest rates beyond what's in our brief.
About this collaboration
Fi Money is a banking app that offers a savings account through a partner bank, with spend analytics built in. It automatically sorts your spending into categories, so you can see where your money actually went this month. That's the hook for this campaign. We want creators to do a relatable month-end money review: "I tracked every rupee for 30 days, here's what I found". Show your spending breakdown in the app (blur anything sensitive), point out the surprises (food delivery, anyone?), and share one or two changes you're making next month. The tone should be honest and a bit self-deprecating, not preachy. We're looking for: 1 Instagram Reel (45-90 sec); 1 carousel with your top spending insights; Stories with the app link. Creators who make content for young professionals, such as first-job life, budgeting, living alone in a new city or money mistakes, are the right fit. You don't need to be a finance expert, but you do need to be comfortable showing a version of your real spending. All posts need a clear paid partnership label and must avoid promising returns or interest rates beyond what's in our brief.
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