Brand Collaborations
Browse brands looking for creators & influencers
95 brand collaborations
Tech Creators to Test Jio True 5G and JioFiber Speeds at Home and on the Go
Jio
Reliance Jio is India's largest telecom operator, offering 4G/5G mobile connectivity, JioFiber/AirFiber home broadband and apps like JioSaavn. People switching plans or upgrading to 5G want to know what speeds they'll actually get in their area, not what an ad says. We'd like tech creators to make real-world speed test videos. Test Jio 5G across different locations in your city, such as home, office, metro, a mall or a market, and test home broadband if you have it, including streaming, gaming latency and video calls. Explain the results simply and be honest about weak spots. Comparisons with your previous setup are welcome. Deliverables: 1 YouTube video (10-15 min); 2 Shorts ("5G speed test in [your city]"); Link and disclosure in the description. We'll provide a connection or plan for testing, plus a creator fee. All speed figures must come from your own tests, with the testing method shown on screen. Please don't quote plan prices unless they're confirmed in the brief. Hindi, English and regional-language tech channels are all welcome. We want coverage beyond the metros too, so creators in tier-2 cities are encouraged to apply.
Airport & Office Commute Content for Ola Cabs - Working Professional Creators
Ola
Ola, from ANI Technologies, is one of India's largest ride-hailing apps, offering cabs, autos and more across hundreds of cities. Two of the most common journeys our users book are the daily office commute and the early-morning airport run, and both come with their own stress. We'd like working professional and travel creators to make relatable content around these rides. Examples: a "5 am airport run" vlog, a day-in-the-life with your office commute, how you use the ride to prep for a meeting or decompress, or tips for stress-free airport travel. Show booking the ride in the Ola app naturally as part of the routine. Deliverables: 1 Reel (30-60 sec); 2 Stories with app link; Paid partnership label. We'll provide ride credits for the shoot, plus a creator fee. Please get the driver's consent before showing them on camera, and don't film anything unsafe. Corporate lifestyle, "9 to 5" and frequent-traveller creators in Bengaluru, Mumbai, Delhi NCR, Hyderabad, Chennai and Pune are a good fit. Hindi, English or Hinglish.
Food Vloggers for a Zomato Dining Out Restaurant Discovery Campaign
Zomato
Zomato is one of India's best-known food delivery and restaurant discovery platforms, and its listed parent company is now called Eternal. Beyond delivery, a lot of people use Zomato to decide where to eat out: browsing menus, reviews and photos, and booking a table. We'd like food vloggers to make dining-out content using Zomato for discovery and booking. Plan an evening out, such as a date night, a family dinner or a Sunday brunch with friends. Use the app to shortlist places and book a table, then vlog the meal with an honest review of the food, ambience and value. Real reactions matter more than polished food photography. Deliverables: 1 YouTube vlog (8-15 min) or 2 Reels; 1 Short with the best dish of the night; Paid partnership disclosure. We'll reimburse the meal up to an agreed amount, plus a creator fee. Please don't quote discounts or offers unless they're live in the app when you post. Food vloggers in Delhi NCR, Mumbai, Bengaluru, Kolkata, Hyderabad and Pune with an engaged local audience are ideal. Hindi or English.
Local Food Explorers for Swiggy 'Hidden Gems in My City' Series
Swiggy
Swiggy is a food and grocery delivery platform operating across hundreds of Indian cities. Most people end up ordering from the same few places every week, but every city has small, brilliant restaurants that never make it to the top of the list. We'd like food creators to make a "hidden gems" series. Find 3-4 lesser-known local restaurants on Swiggy in your city, whether it's an old-school Udupi joint, a family-run momo place or a tiny biryani shop, order their signature dishes, and review them honestly. Share a bit of the restaurant's story if you can. The aim is to help your audience discover something new, and help small restaurants get noticed. Deliverables: 2 Reels (one restaurant per Reel, or a round-up); 1 carousel with your list; Stories with links to the restaurants on Swiggy. We'll reimburse your orders up to an agreed amount, plus a creator fee. Your picks and reviews should be your own. We won't tell you which restaurants to feature. We're looking for food creators with a strong local audience, in metros as well as cities like Indore, Coimbatore, Lucknow, Kochi, Nagpur and Bhubaneswar.
Finance Creators to Explain Insurance Basics on PhonePe in Regional Languages
PhonePe
PhonePe is India's leading UPI payments app, and it also offers insurance, mutual funds and other financial services. Many of our users are comfortable paying with UPI but have never bought insurance, or don't realise they can compare and buy it from the same app. We'd like personal finance creators who post in regional languages to make simple explainers on insurance basics. Topics could include why health insurance matters for families, how term insurance works, and what to check before buying a two-wheeler policy. Show how to browse and buy a policy on PhonePe as part of the video. Deliverables: 1 YouTube video (8-12 min) with an integrated segment; 2 Shorts on key takeaways; Insurance disclaimer and paid partnership disclosure. Please don't quote premiums or recommend a specific insurer. Point viewers to compare based on their own needs. Scripts will go through our compliance team. We're especially keen on creators who post in Tamil, Telugu, Kannada, Marathi, Bengali, Gujarati and Hindi, with a family-oriented audience aged 25-45. Budget will vary with language and channel reach.
Small-Town Creators to Show Everyday UPI Payments with Paytm
Paytm
Paytm, from One97 Communications, is a digital payments and financial services app covering UPI payments, bill payments, recharges and more. Paying with a QR code is now normal in most of India, but plenty of first-time smartphone users still find setting up UPI confusing. We want creators from smaller towns and cities who post in Hindi or regional languages to make simple, friendly how-to content. Show how to set up UPI on Paytm, pay at a local shop, pay an electricity or mobile bill, and stay safe from common UPI scams (never share your PIN, and don't trust "you've received money" requests). Content featuring parents or grandparents learning to pay digitally works really well. Deliverables: 2 Instagram Reels (45-90 sec); 1 Story set on UPI safety tips; Paid partnership label. Please focus on UPI and bill payments only. No lending, investment or banking product claims. Blur any personal or account details on screen. We're looking for creators with an engaged local audience in Uttar Pradesh, Bihar, Madhya Pradesh, Rajasthan, Odisha and similar regions. Smaller accounts are welcome.
Tech YouTubers for Flipkart Festive Sale Smartphone Picks
Flipkart
Flipkart is one of India's largest online marketplaces, and smartphones are among the most-searched categories during its big festive sales. Buyers are overwhelmed by choice, and they turn to tech YouTubers to tell them what's actually worth it. We'd like tech creators to make "best phones to buy in the Flipkart sale" videos across budgets, such as under Rs 15,000, under Rs 25,000 and under Rs 40,000. Make your picks based on your own testing. Include what to look out for during the sale: bank offers, exchange value, and checking the seller and warranty. Honest picks and "avoid these" advice are welcome. Deliverables: 1 long-form YouTube video (10-15 min); 2 Shorts (top pick per budget); Flipkart links in the description. We'll pay a creator fee. Product picks are entirely your editorial choice. Please only quote prices and offers that are live at the time of publishing, and mention that they may change. Hindi and English tech channels with a strong buyer-intent audience are the right fit. Regional-language tech creators (Tamil, Telugu, Bengali, Malayalam) are welcome too.
Fashion Creators for Myntra Wedding Season Lookbooks
Myntra
Myntra is India's leading fashion and lifestyle e-commerce platform, part of the Flipkart Group. Wedding season is one of the biggest times of the year for ethnic and occasion wear, and shoppers want styling ideas for every function, not just the main day. We're looking for fashion creators to put together a wedding season lookbook with pieces from Myntra: haldi, mehendi, sangeet, the wedding day and a reception look. Mix price points and show how to style, accessorise and repeat pieces smartly. Menswear creators and couple creators are very welcome, since "twinning" and coordinated looks do well. Deliverables: 1 lookbook Reel (5 looks); 1 carousel with product details; Stories with shoppable links. We'll provide a styling budget for the pieces you keep, plus a creator fee. Please choose products that are available in multiple sizes so your audience can actually shop them. We want creators with a strong styling point of view and an audience mainly aged 20-35 across India. Creators from different regions with regional wedding styles (South Indian, Bengali, Punjabi, Marwari) are especially welcome.
Affiliate Creators for Meesho Affordable Fashion & Home Finds
Meesho
Meesho is an online marketplace where small businesses sell directly to customers with zero commission. Shoppers come for affordable fashion, home and kitchen products and accessories, and many of them are in tier-2 and tier-3 India. We're building a group of affiliate creators who regularly share their Meesho finds. The format is simple: post honest "Meesho haul" or "under Rs 300 finds" content (kurtis, sarees, home decor, kitchen organisers, jewellery) with your affiliate links, and earn commission on the orders that come through. Honest ratings work best, so if a product wasn't great, tell your audience. What we expect: At least 4 posts or Reels per month featuring Meesho products; Affiliate links in Stories, bio or captions; Clear disclosure that links are affiliate links. There's no fixed fee. You earn commission on sales, with occasional bonus campaigns for top performers. We may send some products for review as well. Creators who post in Hindi, Tamil, Telugu, Bengali, Marathi or other regional languages are especially welcome. Homemakers, college students and budget fashion pages often do very well here.
Party Planning Reels with Blinkit for the Festive Season
Blinkit
Blinkit is a quick-commerce platform owned by Eternal (formerly Zomato). Along with groceries, people use it for last-minute party needs like decorations, snacks, drinks, gifts and even electronics. With the festive and party season around the corner, we'd like lifestyle creators to plan and throw a small get-together at home, a Diwali card party, a house-warming or a birthday, with everything ordered on Blinkit. Show the planning, the order, setting up the space, and the party itself. Hosting tips your audience can steal (snack boards, easy decor, playlist) will make the content more useful. Deliverables: 1 Reel (45-90 sec); 1 carousel with your "party checklist"; Stories on the day with app link. We'll provide order credits for the party supplies, plus a creator fee. No alcohol should be shown in the content. Lifestyle, home and hosting creators, couples and friend groups in metro cities are a great fit. Hindi, English or Hinglish. Please confirm Blinkit delivers to your area.
Zepto Giveaway Collab with City Food & Lifestyle Creators
Zepto
Zepto is a quick-commerce platform delivering groceries and daily essentials in minutes from dark stores. We want to grow awareness in a few cities where we're still building a following, and giveaways with local creators have worked well for us. We're looking for city-based food and lifestyle creators to run a giveaway with Zepto. You'd make a Reel showing a real order from the app, with snacks, a party pack or a festive hamper, and announce a giveaway of Zepto vouchers or a hamper for your followers. Entry mechanics (follow, comment, tag a friend) will be shared in the brief, and Zepto will handle delivering the prizes. Deliverables: 1 giveaway Reel; 2 Stories: one at launch, one announcing winners; Running and closing the giveaway within 5-7 days. There's a creator fee, and prizes are funded by us. Giveaway rules must follow Instagram's promotion guidelines, and we'll provide the terms and conditions text. We're looking for creators with a strong local audience in cities like Pune, Jaipur, Lucknow, Ahmedabad, Kolkata and Chandigarh. Please confirm Zepto delivers in your area.
Late-Night Craving Content with Swiggy Instamart - Hostel & Flatmate Creators
Swiggy Instamart
Swiggy Instamart is Swiggy's quick-commerce service, delivering groceries, snacks and household essentials in minutes. A lot of Instamart orders are small emergencies: the midnight Maggi craving, running out of milk before chai, or forgetting the birthday cake. We want creators who live with flatmates or in hostels to make funny, relatable skits around these moments, with Instamart arriving to save the day. Flatmate arguments over who finished the milk, a 1 am study break, last-minute party supplies, or a surprise for a friend all work. Make it feel like your real life and your real friends. Deliverables: 1 Reel (30-60 sec) skit; 2 Stories with app link; Paid partnership label. We'll provide order credits for the shoot, plus a fee. Please don't quote specific delivery times. Saying "in minutes" is fine. Student, flatmate and young working professional creators in cities where Instamart operates are the right fit. Hindi, English and Hinglish, or regional languages.
Home Chefs for BigBasket Weekly Meal Prep Videos
BigBasket
BigBasket, now part of the Tata group, is one of India's largest online grocery platforms, covering fresh fruit and vegetables, staples, dairy and pantry items. A lot of our customers plan their week around one big grocery order, and that's the habit we'd like to show. We're looking for home cooks and food creators to do a weekly meal prep video using a BigBasket order. Show your list, the delivery, washing and prepping vegetables, and cooking a few base items (chopped masala, dal, chutneys, marinated paneer or chicken) that make weekday cooking faster. Healthy tiffin ideas or meal prep for working couples are good angles. Deliverables: 1 Reel (60-90 sec) of the full prep; 1 carousel with your shopping list and meal plan; Stories with app link. We'll reimburse your grocery order up to an agreed amount, plus a creator fee. Home cooks, meal prep creators and working-parent food pages are a great fit. We'd like a mix of North Indian, South Indian and vegetarian/non-vegetarian creators across the campaign. Please confirm BigBasket delivers to your area.
Beauty Creators for Nykaa Sale Haul & Recommendations
Nykaa
Nykaa is a beauty, wellness and fashion platform that sells online and through its stores. Its big sale events are when a lot of shoppers stock up, and many of them look to creators for what's actually worth buying. We'd like beauty creators to make sale-focused content around our next big beauty sale: wishlists before the sale ("what I'm buying and why"), hauls afterwards with honest first impressions, and "skip vs. buy" lists. Cover a mix of skincare, makeup and hair care across price points, including Indian and international brands. Your recommendations should be your own. Deliverables: 1 wishlist Reel before the sale; 1 haul Reel or YouTube video after the sale; Stories during the sale with product links. There's a creator fee and a shopping budget for the haul. Please only quote discounts that are confirmed in the brief or visible in the app at the time of posting. We're looking for beauty creators with a trusted voice, an audience mostly aged 18-35, and a track record of honest recommendations. Hindi, English or regional languages.
Snapchat Creators to Try On Lenskart Frames with AR Lenses
Lenskart
Lenskart is an eyewear brand selling frames, sunglasses and contact lenses online and through its stores. Choosing glasses is quite personal, and many people want to see how a frame looks on their face before they buy. That's why virtual try-on suits Snapchat so well. We're looking for Snapchat creators to make fun, quick try-on content: trying different frame styles on camera, asking your audience to vote on their favourite, "which frame suits my face shape", or a before/after of picking new glasses. A store visit to finalise your pick is a nice way to close the story. Spotlight videos and Stories work best. Deliverables: 3 Spotlight videos over 2 weeks; 1 Story series with a poll on frame styles; Paid partnership label. You'll get a pair of frames or sunglasses of your choice, plus a fee. Eye test and prescription advice should come only from Lenskart's optometrists. Please don't give eye health advice in your content. We're looking for Snapchat-first creators with an audience mostly aged 16-26 in India. Glasses-wearers are especially welcome!
Music & Lifestyle Creators for a boAt Earbuds Launch Campaign
boAt
boAt is an Indian audio and wearables brand known for headphones, earbuds, speakers and smartwatches, with a young, music-loving audience. For an upcoming earbuds launch, we want creators who can make the product feel like part of a lifestyle, not just a spec list. We're looking for music, dance, travel and lifestyle creators to feature the earbuds in content their audience already loves: a beat-making video, a dance routine, your gym playlist, a commute vlog, or a "what's on my playlist this week" Reel. Mention a couple of features naturally (we'll share key points), but the creative idea should be yours. Deliverables: 1 Instagram Reel (30-45 sec); 3 Stories, including one with a swipe-up link; Raw footage for brand reposting. The earbuds are yours to keep, plus a fee. Please don't quote battery life or other specifications unless they come from our official brief. Creators with an audience mostly aged 16-28, a strong visual style and good reel engagement are the right fit. Hindi, English or regional languages.
Fitness & Tech Creators to Test a Noise Smartwatch for 2 Weeks
Noise
Noise is an Indian brand making smartwatches, earbuds and other wearables. Most people buying a budget smartwatch want to know a few simple things: does it track workouts properly, how long does the battery actually last, and is the app any good? We'll send you a Noise smartwatch to wear every day for two weeks. Use it for your workouts, sleep, steps and notifications, then share an honest review. Did the step count roughly match your phone? How did sleep tracking compare with how you actually slept? How many days did the battery last? What would you change? Deliverables: 1 review (Reel, Short or YouTube video, 1-8 min); 2 Stories during the trial period; Paid partnership label. The watch is yours to keep, along with a small fee. Please don't make medical claims about health features. Talk about them as wellness tracking, and state that the watch isn't a medical device. Fitness, runners, gym-goers and budget tech creators are a good fit. Hindi or English. Smaller accounts with real engagement are very welcome.
Ather Owners & Riders to Create Weekend Ride Content
Ather Energy
Ather Energy designs and makes electric scooters and runs Ather Grid, its fast-charging network. Ather owners are a pretty passionate community, and the best stories about the scooters tend to come from them rather than from us. We're looking for creators who already own an Ather (or are buying one soon) to make ride content: weekend rides out of the city, a day of running errands, charging stops on the Grid, or the small features you use every day. Couples and friend groups riding together are great too. We want the scooter to appear as part of your life, not as a spec sheet. Deliverables: 1 Reel (30-60 sec) from a ride; 1 carousel or photo dump; Stories during the ride. There's a creator fee, and selected creators may be invited to future community rides and events. Riding safely is essential: helmets on, no filming while riding, and follow traffic rules in every shot. We're especially keen on creators in Bengaluru, Chennai, Pune, Hyderabad, Kochi and Delhi NCR. Please mention which Ather model you own when applying.
EV & Auto YouTubers for an Ola Electric Ownership Review
Ola Electric
Ola Electric makes electric scooters in India. People considering an EV scooter have plenty of questions about real-world range, charging at home, the software and features, servicing and running costs compared with a petrol scooter. We're looking for automotive and EV creators to do a proper ownership-style review of an Ola scooter after using it for a few weeks as their daily ride. Cover city commuting, real range versus claimed range, charging, the app and ride modes, and your honest view of the after-sales and service experience. Balanced reviews are more convincing than gushing ones, so viewers should come away with a clear picture of who the scooter suits. Deliverables: 1 YouTube review (12-18 min); 2 Shorts (range test, feature highlights); Link and disclosure in the description. A scooter will be provided on loan for the review period, plus a creator fee. All range and cost figures should come from your own testing, with your test conditions explained. Hindi and English two-wheeler, EV and commuter channels are a great fit.
Campus & College Creators for Rapido Bike Taxi Commute Content
Rapido
Rapido is India's largest bike-taxi platform and also offers auto and cab rides. For students, a bike taxi is often the quickest and cheapest way to get to class, a metro station or an internship, especially in traffic-heavy cities. We'd like campus and student creators to make fun, relatable commute content: "how I get to college in 15 minutes", the daily metro-to-campus ride, running late for an exam, or comparing commute options in your city. Keep it light. Skits, POV videos and day-in-the-life formats all work. Deliverables: 1 Reel (30-60 sec); 2 Stories with app download link; Paid partnership label. Ride credits will be provided, along with a small fee. Safety matters: please show helmets being worn in every bike ride shot, and don't film while riding. We're looking for student creators from cities like Bengaluru, Hyderabad, Pune, Delhi NCR, Chennai, Kolkata, Jaipur and Lucknow, with an audience mostly aged 18-25. Smaller accounts with a strong campus following are perfect.
Pre-Diwali Deep Clean: Home Creators to Book Urban Company Services
Urban Company
Urban Company connects customers with trained, verified professionals for home services like cleaning, salon at home, appliance repair, painting and more. The weeks before Diwali are when almost every household in India tries to deep clean, and it's also one of our busiest times. We're looking for home and lifestyle creators to book an Urban Company service as part of their pre-festive prep, such as full home cleaning, a kitchen or bathroom deep clean, sofa cleaning or AC servicing, and document it. Show the booking in the app, the professional at work (with their consent), the before and after, and your honest take on the experience. Combine it with your own decor or festive prep content for a natural fit. Deliverables: 1 Reel (45-90 sec) with before/after; 3 Stories on the day of the service; Paid partnership label. We'll cover the cost of the service, plus a creator fee. Please get the service professional's permission before filming them. Home decor, organisation, cleaning-tok and family lifestyle creators in cities where Urban Company operates are a great fit. Hindi, English and regional languages are welcome.
Witty Creators on X for CRED's Credit Card Bill Day Conversations
CRED
CRED is a members-only app that rewards people for paying their credit card bills on time and offers a range of financial products. The brand has always had a sharp, playful voice, and a lot of that conversation happens on X. We're looking for creators on X who are funny, observant and good at writing about everyday life in urban India. The theme is bill day: the moment you open your credit card statement, the "who spent this?" panic, the friend who's always maxed out, or the satisfaction of paying in full and on time. CRED fits in naturally as the place where paying your bills on time is a habit worth rewarding. Short posts, memes and quote-post riffs all work. Deliverables: 4-5 posts over 2 weeks, timed around the start of the month; 1 short thread or meme series; Clear #ad disclosure. Please don't encourage overspending or present credit as free money. The underlying message is responsible use. We're also not looking for any specific reward or cashback claims beyond what's in our brief. We care about tone. Show us posts you've written that made people laugh.
Creators to Explain 'Your First SIP' with the Groww App
Groww
Groww is an investment platform for investing in stocks, mutual funds and more. A lot of our new users are starting their first SIP, and they're often nervous: which fund, how much, and what happens if the market falls? We'd like creators who speak to young earners to make a beginner-friendly Reel series on starting a first SIP. Cover what a SIP is, why starting small and early matters, the difference between index funds and active funds in simple terms, and what to do (and not do) when markets drop. Show the steps in the Groww app, from completing KYC to setting up a SIP, without recommending a specific fund. Deliverables: 2 Instagram Reels (45-90 sec); 1 carousel summarising the basics; Mandatory mutual fund risk disclaimer and paid partnership label. In line with SEBI's rules, creators must either be SEBI-registered or keep content purely educational, with no fund recommendations and no return claims. Creators who make content for students, first-jobbers and young professionals are a great fit. Hindi, English or Hinglish.
Finance Educators on X to Write Threads on Long-Term Investing (Zerodha)
Zerodha
Zerodha is India's largest stockbroker by active clients, offering discount broking and investing tools. A lot of the investing conversation in India happens on X, and too much of it is about quick trades and tips. We'd like to work with finance educators on X to write threads that encourage long-term thinking: how compounding works in practice, why most retail traders lose money in F&O, how to read an annual report, or how to build an emergency fund before investing. Where it's useful, threads can point to free learning resources like Varsity or show how a tool like Coin or Console helps with something specific. Deliverables: 3 threads over 6 weeks; Clear paid partnership disclosure on each. In line with SEBI's rules on associations with finfluencers, we're only working with SEBI-registered professionals or creators whose content is purely educational, with no stock recommendations or return claims of any kind. Please state your registration status when applying. We value a calm, evidence-led voice and genuine engagement in replies. Please share 2-3 threads you've written that you're proud of.
Startup & SaaS Founders on LinkedIn to Share How They Use Razorpay
Razorpay
Razorpay is a payments and business banking platform that helps businesses accept, process and disburse payments, from payment gateway and payment links to subscriptions and payouts. Most of our customers come through word of mouth from other founders and finance teams. We'd like to work with LinkedIn creators who are founders, CFOs, or write about startups, SaaS and fintech. The content should be grounded in real experience. How did you set up payments when you launched? How do you handle subscriptions, failed payments or international customers? What did you learn about reconciliation the hard way? Razorpay should come up where it's genuinely part of your story. Deliverables: 2 LinkedIn posts over a month (text, carousel or short video); Optional: a LinkedIn Live with someone from Razorpay's product team. We'll fact-check any product claims, but we won't edit your opinions. If you're not a Razorpay user, you can still apply with a broader "payments for early-stage startups" angle. Your audience should include founders, finance leaders or product people in India. Relevance matters more than follower count here.
Cricket Creators for Dream11 Free-to-Play Contest Content
Dream11
Dream11 is India's largest fantasy sports platform. Since the Online Gaming Act 2025, it runs free-to-play contests only, with no paid entry and no cash winnings. Fantasy cricket is still a great way for fans to test their cricket knowledge, and that's what we want creators to focus on. We're looking for cricket creators who do match previews, player analysis, pitch reports or fan banter to build Dream11 into their match-day content. Talk through how you'd pick your team for an upcoming match, explain your captain and vice-captain choices, and invite your audience to join your free contest and compete for bragging rights. Deliverables: 1 match-preview YouTube video or live stream with a Dream11 segment; 2 Shorts (team picks, post-match reactions); App link and disclosure in the description. Strictly no mention of money, prizes, deposits or "winning big". All content will go through a compliance review. Creators must be 18+. Hindi and English cricket channels with an engaged match-day audience are ideal. Regional-language cricket creators are welcome too.
Esports & Mobile Gaming Streamers for MPL Free-to-Play Tournaments
MPL
MPL started as a mobile esports and skill-gaming platform. Since the Online Gaming Act 2025, it no longer offers real-money gaming in India. This campaign is only about free-to-play games and esports-style community tournaments, with no cash prizes, deposits or winnings mentioned anywhere. We're looking for mobile gaming streamers to host or take part in free community tournaments on MPL. You'd play live with your viewers, commentate, and bring the competitive energy that makes esports fun to watch. Short highlight clips from the streams will help us reach more players. Deliverables: 2 live streams (60-90 min each) on YouTube; 3 Shorts with highlights; App link in descriptions and pinned chat. All content will be reviewed against our compliance guidelines, and we'll ask for edits if anything sounds like real-money gaming. Creators must be 18+. Mobile gaming streamers who play in Hindi or regional languages and have an active live chat community are the right fit. Please share your average concurrent viewers when applying.
UPSC & Govt Exam Creators for Unacademy Prep Strategy Videos
Unacademy
Unacademy is an online learning platform with live classes and test prep for competitive exams, including UPSC, state PSCs, SSC, banking and more. Government exam aspirants rely heavily on YouTube for strategy, motivation and topper advice. We're looking for creators in the government exam space, such as qualified candidates, interview-stage aspirants and experienced educators, to make strategy videos. Examples: how to plan the last six months before prelims, making notes for current affairs, answer writing practice, or how you'd prepare while working a full-time job. Include an honest segment on how you used (or would use) Unacademy's classes or test series. Deliverables: 1 YouTube video (12-20 min); 2 Shorts with key tips; Link and disclosure in the description. Please don't promise selection or ranks, and any claims about results must be accurate and verifiable. Hindi-medium creators are especially welcome, as a large share of aspirants prepare in Hindi. Please tell us which exams you cover and your own exam background.
NEET & JEE Aspirant Creators for Physics Wallah Study-With-Me Content
Physics Wallah
Physics Wallah is an affordable edtech platform for school students and engineering and medical entrance aspirants. A big part of our community is students preparing for JEE and NEET, many from smaller towns, who share their prep journey online. We'd like to work with student creators, either current aspirants or recent toppers and qualifiers, who make study vlogs, "study with me" sessions, timetable breakdowns or exam-prep advice. Show how you actually study: your routine, how you use PW lectures and test series, how you handle backlogs and mock test stress. Real and relatable is the goal, including the bad days. Deliverables: 2 YouTube videos or long Shorts over a month; 2 Instagram Reels cross-posted; Link to PW in descriptions. If you're a current aspirant, please don't let this get in the way of your preparation. We'll keep the schedule light. Creators under 18 will need a parent's or guardian's consent for the agreement. Hindi and Hinglish creators are especially welcome. Smaller channels with a genuine student audience are a great fit.
Working Professionals on LinkedIn to Share Their upGrad Upskilling Story
upGrad
upGrad offers online degree and certificate programmes in partnership with universities, in areas like data science, management, technology and marketing. Most of our learners are working professionals trying to switch roles, move up or get a qualification without leaving their job. We're looking for LinkedIn creators who have done an upGrad programme, or who write about careers and upskilling, to share genuine stories. What made you consider a course mid-career? How did you balance it with work? What did it do (or not do) for your career? We'd also welcome posts on evaluating online programmes: questions to ask, red flags, ROI. Deliverables: 2 LinkedIn posts over 4 weeks (text, carousel or video); Optional: 1 LinkedIn Live or audio event with an upGrad programme lead. Please don't make claims about guaranteed salary hikes or placements. Share your own experience, or point to official programme information. We want creators whose audience is mostly working professionals in India, aged 25-40, across tech, business and marketing. Engagement and relevance matter more than follower numbers.
Teacher Creators for Vedantu Exam-Prep Shorts (Classes 9-12)
Vedantu
Vedantu is a live online tutoring platform for school students, from regular board exam prep to JEE and NEET. With board exams a few months away, students are looking for quick, clear help with tough topics, and short-form video is where many of them look first. We want teachers and education creators to make exam-focused YouTube Shorts for classes 9-12: one concept or trick per Short. Think a Physics numerical solved in 60 seconds, a Chemistry reaction mnemonic, a Maths shortcut, or common mistakes students make in board answers. Each Short should end by pointing students to Vedantu for full live classes. Deliverables: 6 YouTube Shorts over 4 weeks; 1 longer video (8-10 min) on a full board-exam topic; Link in the description and pinned comment. You should be a teacher, tutor or subject expert. Please mention your subjects and boards (CBSE, ICSE or state boards) when applying. Accuracy is non-negotiable, and we'll review content before it's published. Hindi and English are both welcome. Calm, clear explainers do better than high-energy content for this audience.
New Mums for Mamaearth Baby Care UGC Content
Mamaearth
Mamaearth, part of Honasa Consumer, began with baby care and still has a range of baby products, including lotions, washes, oils, diaper rash cream and more. New parents want to see products being used by other parents, in real homes, with real babies. We're looking for new mums (and dads!) with babies up to around two years old to create short, natural videos of their baby care routine using Mamaearth products: bath time, massage, changing, bedtime. These videos will mainly be used on Mamaearth's product pages and ads, so they should feel calm, warm and real. You don't need a big following, just good lighting and a natural way of talking to camera. Deliverables per creator: 3 short vertical videos (15-30 sec); 1 voiceover version explaining your routine; Usage rights for website and paid ads for 6 months. Products are yours to keep, plus a per-video fee. Baby safety comes first: never leave your baby unattended while filming, and please patch test any product. No medical claims, please. Parents from across India are welcome, in Hindi, English or regional languages.
Acne-Prone Skin Creators for a 4-Week The Derma Co Review
The Derma Co
The Derma Co is a skincare brand from Honasa Consumer offering active-ingredient products designed for specific concerns like acne, pigmentation and sun protection. Real people documenting real skin, without filters, is what our audience trusts most. We're looking for creators who deal with acne, active breakouts or post-acne marks and are open to sharing a 4-week routine with The Derma Co products (cleanser, a targeted serum and sunscreen, matched to your concern). Film your skin in the same natural light at the start, at week 2 and at week 4, and talk honestly about what changed, what didn't, and how your skin reacted. Deliverables: 1 Reel at the start (routine introduction); 1 Reel at the end (4-week honest review); Stories with check-ins during the month. Products are yours to keep, plus a fee. No filters, no editing your skin. We'll ask you to patch test first, and if a product irritates your skin, stop and tell us. Please don't make claims about curing acne. Creators of any gender are welcome. Skin positivity and honest skincare creators are an especially good fit.
Skincare Educators to Explain Actives Using Minimalist Products
Minimalist
Minimalist is a skincare brand built around transparent, science-backed formulations. Product names show the active ingredient and its percentage on the label. Our audience is curious about ingredients like niacinamide, salicylic acid, retinol and vitamin C, but a lot of them are confused about how to use them together. We want skincare educators, such as dermatologists, cosmetic chemists, aestheticians or creators known for ingredient-focused content, to make clear explainers. Topics could include how to start retinol without irritating your skin, which actives you shouldn't layer together, or building a simple routine for oily, acne-prone skin. Use Minimalist products as examples where they fit. Deliverables: 1 YouTube video (8-12 min) or 2 Shorts; 1 Instagram Reel cross-post; Paid partnership disclosure. Products are yours to keep, plus a fee. Please stick to evidence-based advice and recommend a patch test and a dermatologist for serious skin concerns. No exaggerated before/after claims. Please mention your qualification or background when applying. Hindi or English.
Makeup Artists & Beauty Creators as SUGAR Cosmetics Brand Ambassadors
SUGAR Cosmetics
SUGAR Cosmetics is a colour cosmetics brand sold online and through retail stores, known for long-wear lipsticks, eye makeup and bold shades. We're looking for a few beauty creators to represent SUGAR over the next six months. As an ambassador, SUGAR would become a regular part of your content: bridal and party looks, everyday makeup, new launch first impressions, and tutorials with techniques your audience can actually try. We'll share upcoming launches early so you get to create before anyone else. We're especially interested in creators who are trained makeup artists, or who are good at teaching technique. What the partnership includes: 2 Reels and 1 YouTube video or long tutorial per month; Coverage of new launches; Participation in one brand shoot or store event; Category exclusivity for colour cosmetics during the term. Compensation is a monthly retainer plus products. We'd like creators who represent a range of Indian skin tones and who are comfortable with bold colour. Please share recent brand work, audience demographics and examples of your tutorials when you apply.
Hair Care Creators for a WOW Skin Science Monsoon-to-Winter Routine Series
WOW Skin Science
WOW Skin Science is a personal care brand known for its natural-ingredient skin and hair care products. Indian hair changes a lot with the seasons: frizz in the monsoon, dryness and dandruff in winter. That's the problem we'd like this campaign to speak to. We're looking for hair care and beauty creators to share a seasonal hair routine using WOW products, such as shampoo, conditioner, hair oil and a mask. Show your wash-day routine, what changed over 3-4 weeks, and the before/after on camera. Keep it practical: how often to oil, how much product to use, what to avoid. Deliverables: 1 YouTube Short or Reel (wash-day routine); 1 follow-up Reel after 3-4 weeks; Product links in Stories. Products are yours to keep, plus a fee. Please avoid medical claims like curing hair fall or dandruff. Describe your own experience instead. We'd like creators with different hair types: straight, wavy, curly, oily scalp, dry ends. Please mention yours. Hindi, English and South Indian languages are welcome, as hair-oiling content does very well regionally.
Anime & Pop-Culture Fans Wanted for The Souled Store Merch Drops
The Souled Store
The Souled Store makes officially licensed pop-culture merchandise and apparel, including superhero, anime, TV show and movie designs on T-shirts, hoodies, joggers and accessories. Our community are fans first, and we want creators who are too. If you post about anime, Marvel/DC, gaming, K-drama or pop culture in general, we'd love to send you a few pieces from the fandoms you care about. Make content that feels like you: a "fit check" in your favourite character tee, a reaction to the merch, cosplay-adjacent styling, or a video ranking your favourite designs. We're not looking for a plain product shot. What we'd like: 1 Reel featuring the pieces; 1-2 Stories tagging the brand; Mention of the fandom/collection in your caption. This is a barter collaboration: products are yours to keep, and there's no cash fee for this round. Creators we enjoy working with will be considered for paid campaigns around bigger collection launches. Please tell us which fandoms you're into when applying. We'll match products accordingly. Small, engaged accounts are welcome.
Menswear Creators for Snitch Outfit Content (Paid Ads Usage)
Snitch
Snitch is a D2C men's fashion brand known for trendy, affordable clothes, including shirts, co-ords, cargos, denim and overshirts, sold mostly online. Our customers are young guys who want to look put-together without spending a lot. We're looking for menswear creators to make outfit videos that we can also run as ads. You'd pick 4-5 pieces from our current range and build looks around them: college fit, date night, a wedding sangeet look, a travel outfit. Transitions, "rate my fit" and "styling one shirt three ways" formats all work well. Show the fit and fabric up close. Our audience wants to know how it'll actually look on them. Deliverables: 2 Reels on your profile; Raw footage and edits for ad use; Paid usage rights (whitelisting) for 3 months. Pieces are yours to keep, plus a fee that includes usage rights. We want creators with different body types, not just one look, so please share your height and size. Audience should be mostly men aged 18-30 in India. Hindi, English or Hinglish.
30-Night Sleep Test: Creators to Review a Wakefit Mattress
Wakefit
Wakefit sells mattresses, furniture and home essentials online and through its stores. Buying a mattress online is still a big leap for many people, and an honest review from someone who's slept on it for a month helps more than any product page. We'll send you a Wakefit mattress (we'll help you pick the right one for your sleep style). Sleep on it for around 30 days and then share a proper review: unboxing (the roll-pack unrolling is always fun), first few nights, comfort, back support, heat and how it compares with your old mattress. Mention anything you didn't like too. Deliverables: 1 YouTube review (6-10 min) or a Reel plus a carousel; Unboxing Stories when the mattress arrives; Paid partnership disclosure. The mattress is yours to keep, plus a fee. Please don't make health or medical claims, such as fixing back pain. Just share how it felt for you. Home, lifestyle, young couples and "setting up my first home" creators are a great fit. Hindi or English.
Home Cooks to Review Licious Fresh Meat & Seafood in a Recipe Reel
Licious
Licious delivers fresh meat and seafood in major Indian cities, cleaned, cut and packed so you can start cooking straight away. We want home cooks and food creators to put it to the test in their own kitchens. We'll send you a box with chicken, mutton and fish or prawns. Cook something you're known for, whether it's Sunday chicken curry, a coastal fish fry or a weekday stir-fry, and talk honestly about the product while you cook: freshness, how it was cut and cleaned, and how it tasted in the final dish. Deliverables: 1 recipe Reel (45-90 sec); 1 carousel or Stories with the recipe; Your honest opinion of the product in the caption. Products are yours to keep, along with a small fee. If something wasn't up to the mark, tell us and tell your audience. That's what a review is for. Home cooks, regional cuisine creators and "easy dinner" creators are all welcome. We're especially keen on Bengali, Malayali, Goan, Hyderabadi and Punjabi recipes. Please confirm Licious delivers to your area before applying.
Mom Creators to Try Country Delight's Daily Milk Subscription
Country Delight
Country Delight delivers milk, dairy and everyday grocery items to homes on a daily subscription, ordered through its app. Milk is one of the few things almost every household buys every day, and families are particular about where it comes from. We'd like family and mom creators to try a Country Delight subscription for two weeks and share their honest experience: morning delivery, the taste of the milk, using it for chai, kids' breakfast and homemade paneer or curd, and how easy it is to manage the subscription in the app (pausing for trips, adding items). Deliverables: 1 Reel ("two weeks with Country Delight"); 2-3 Stories during the trial; Paid partnership label. We'll cover the subscription for the trial period, plus a creator fee. Please keep any claims about purity, nutrition or health to what's in the brief we share. Family, parenting and home-cooking creators in cities where Country Delight delivers are ideal, so please check your area first. Hindi, English and regional languages are all welcome.
Home Brewing Creators for Blue Tokai Coffee
Blue Tokai
Blue Tokai Coffee Roasters roasts specialty coffee from Indian estates, sold online and through its cafes. More people in India are brewing coffee at home now, with French presses, pour-overs, AeroPresses and moka pots, and we'd love to see what home brewers do with our beans. We'll send you a selection of freshly roasted coffee (choose your grind or whole bean). Brew it your way and share the process: your setup, recipe, tasting notes and which coffee you liked best. A cold brew or iced coffee recipe is welcome as the weather allows. Casual is fine. A calm morning ritual video can work as well as a detailed brew guide. What we'd like: 1 Reel featuring your brew; 1-2 Stories with tasting notes; Tag Blue Tokai and mention the estate or blend. This is a barter collaboration: you keep the coffee, and there's no fee for this round. Coffee enthusiasts, food and cafe creators, and slow-living or morning-routine creators are all welcome. Smaller accounts with a real interest in coffee are exactly who we want.
Fitness Creators as cult.fit Ambassadors for a 3-Month Centre Journey
Cult.fit
cult.fit is a fitness platform with gyms and group workout centres, online classes and healthy food. Group classes like strength, HRX, yoga, dance fitness and boxing are a big part of the experience. We're looking for fitness creators who'll work with us as ambassadors for three months. You'd train at a cult centre near you and document it: trying different formats, building consistency, honest progress updates, the community in class, and the days you didn't feel like showing up. We're not after dramatic transformation content. We'd much rather show realistic, sustainable fitness that people can relate to. What the partnership includes: 3 Reels per month, plus regular Stories; 1 class you co-host or attend with followers (in-centre meet-up); Membership for the term, plus a monthly fee. We'll want creators in cities with cult centres, such as Bengaluru, Mumbai, Delhi NCR, Hyderabad, Pune and Chennai. Please share how often you train and what kind of fitness content you make. All body types and fitness levels are welcome. What matters is that you're consistent and your audience trusts you.
Doctor & Health Educator Creators for Tata 1mg Lab Test Awareness
Tata 1mg
Tata 1mg is an online healthcare platform offering medicine delivery, lab tests and teleconsultations. Preventive health check-ups are one of the most useful things people can do, but most only get tested when something feels wrong. We'd like qualified health creators, such as doctors, pharmacists, dietitians and certified health educators, to make awareness content on preventive testing. Which basic tests should someone in their 30s consider? What do HbA1c, lipid profile or vitamin D results actually mean? How often should parents over 60 get checked? Where relevant, show how booking a home sample collection on Tata 1mg works. Deliverables: 1 YouTube video (6-10 min) or 2 Shorts; 1 Instagram Reel cross-post; Paid partnership disclosure. You must hold a relevant medical or health qualification, and please mention it when applying. Content should be general awareness only, not a diagnosis. Scripts will go through a medical review on our side. Hindi and English creators with a calm, trustworthy style work best for this. Clear explanations are more important than reach.
Family Creators to Show Ordering Monthly Medicines on PharmEasy
PharmEasy
PharmEasy is an online pharmacy and diagnostics platform. Many of our regular users are adult children managing medicines and health check-ups for their parents, often from another city. That's the story we'd like creators to tell. If you look after a parent's or grandparent's medicines, show how you handle it: uploading a prescription, setting up the monthly order, having it delivered to their home, and booking a home sample collection for routine blood tests. Keep it personal and real. The worry about whether Mummy-Papa have their BP medicines is something a lot of people will relate to. Deliverables: 1 Reel (45-90 sec); 2 Stories with app link; Paid partnership label. Important: no medical advice, no naming of specific prescription drugs, and no claims about health outcomes. Please make sure any family members on camera are comfortable being filmed, and blur prescriptions and personal details. Family, parenting and everyday lifestyle creators aged roughly 25-45 are the right fit. Hindi, English and regional languages are all welcome.
Term Insurance Explainers by Finance Creators for Policybazaar
Policybazaar
Policybazaar is an online insurance marketplace where people compare and buy policies from multiple insurers, including term life, health, motor and more. Term insurance is one of the most important financial products for young earners with dependants, yet most people put off buying it or get mis-sold an expensive plan. We'd like personal finance creators to make clear, unbiased explainers on term insurance: why it matters, how much cover you need, the difference between term and investment-linked plans, what riders are, and why disclosure matters at the time of buying. Then show how to compare plans across insurers on Policybazaar. Deliverables: 1 YouTube video (10-15 min) with an integrated segment; 1 Instagram Reel cut-down (cross-post); Mandatory insurance disclaimer and paid partnership disclosure. Please don't recommend a specific insurer or quote premiums as final. Viewers should be pointed to compare based on their own profile. All scripts will be reviewed by our compliance team. We want creators with established credibility in money content, ideally with an audience of salaried 25-40 year olds. Hindi or English.
Bike & Car Creators to Test CARS24's Instant Selling Process
CARS24
CARS24 is a marketplace for buying and selling used cars and bikes, with instant online valuation and doorstep inspection. The question we hear most from sellers is "will I really get a good price?" We want automotive creators who are actually planning to sell a car or bike to test the process and show it on camera. Get an online valuation, book the inspection, and show the final offer and how payment and paperwork are handled. If you also try selling elsewhere and compare, that's fine. We're confident enough to be compared. Deliverables: 1 YouTube video (8-12 min) or 2 Reels; 1 Short with the final result ("I sold my bike in X hours"); Link and paid partnership disclosure. We'll pay a creator fee whether or not you go through with the sale. Selling is entirely your decision. Please only show the offer and process as it actually happened. Bike vloggers are especially welcome for this round, alongside car channels. Hindi, English or regional languages.
First-Time Car Buyers to Document Buying a Used Car on Spinny
Spinny
Spinny sells quality-checked used cars online and through its hubs, with test drives, home delivery and warranty. Buying a used car still makes a lot of people nervous, especially if it's their first car. We're looking for creators who are genuinely planning to buy a used car in the next couple of months to document the process with Spinny: browsing cars in the app, shortlisting, the test drive, checking inspection reports, financing or paperwork, and delivery day. Share your actual doubts along the way. Things like "how do I know the odometer is genuine?" or "what's covered in the warranty?" are what other buyers want answered. Deliverables: 1 YouTube vlog of the full journey, or a 3-part Reel series; Stories at key moments (test drive, delivery day); Paid partnership disclosure. The car purchase is your own decision and at your own cost. We'll pay a creator fee for the content, and you're free to walk away if you don't find the right car. Young professionals, couples and family lifestyle creators in cities where Spinny operates are a great fit. Hindi or English.
Car Reviewers for CarDekho 'Which Car Should I Buy?' Comparisons
CarDekho
CarDekho is an auto marketplace where buyers research new and used cars, compare prices and specs, read reviews, and buy or sell. Our users are usually weeks into researching their next car and stuck between two or three options. We'd like automotive creators to make comparison videos that help with exactly that decision. For example: two popular compact SUVs, or a first car for a young family under a set budget. Drive both cars, talk about real-world comfort, space, features and running costs, and use CarDekho to show on-road prices, variant comparisons and user reviews. Be opinionated. Viewers want to know which one you'd buy and why. Deliverables: 1 long-form YouTube comparison (12-20 min); 2 Shorts with quick verdicts; Link in the description and pinned comment. We can help with car access for some comparisons. Please make sure prices quoted are from CarDekho at the time of recording, with a note that prices vary by city. Hindi and English car channels with an engaged audience of buyers (not just enthusiasts) are ideal.
Budget Travel Creators for Weekend Getaways with OYO
OYO
OYO is a hospitality platform offering budget hotels and homes across India and abroad. In India, a lot of our bookings come from people taking short trips, such as a weekend in Rishikesh or Lonavala, a family visit or a work trip to a nearby city. We want budget travel creators to make a weekend getaway video: plan a short trip, book a stay on OYO, and show your audience the full experience, including the booking, check-in, room tour, the area around the property and what you got up to. Include a rough cost breakdown so viewers can plan something similar. Honest room tours help people more than polished hotel montages. Deliverables: 1 YouTube vlog (8-15 min) or 1 Reel plus a carousel; Stories during the stay; Booking link and paid partnership disclosure. We'll cover the stay for the trip and pay a creator fee. Destination is your choice, though we'd like a mix of hill stations, pilgrimage towns and beach destinations across the campaign. Student travellers, couples and "travel on a budget" creators are a great fit. Hindi or English.
Regional Storytellers for a Festival Content Series on ShareChat
ShareChat
ShareChat is a social media platform where people share content in their own Indian language, from devotional posts and Good Morning wishes to local news, poetry and jokes. Festivals are some of the busiest times on the app. We're looking for regional creators to run a short festival content series on ShareChat through the upcoming festive season. It could be the stories behind local festivals and rituals, festive recipes from your region, devotional songs or poetry, greetings people will want to share, or fun family moments. Pick what fits your style. Posts should be in your language and made for ShareChat's audience, who tend to be from smaller towns and families. Deliverables: 10 posts (videos or image posts) over the festive period; 1 live session on a festival day; Engagement with comments and shares. We'd like creators who post in Hindi, Marathi, Gujarati, Bengali, Odia, Tamil, Telugu, Kannada, Malayalam or Punjabi. Teachers, homemakers, devotional singers and local storytellers often do very well here, so please don't hold back if you're not a typical influencer. Compensation is a fixed fee for the series.
Dance & Trend Creators to Post Natively on Moj
Moj
Moj is ShareChat's short-video app, with a strong audience for regional-language entertainment. We want more original creators posting on Moj, people who start trends rather than copy them. This campaign is for creators who make dance, lip-sync, comedy or trend-led short videos and want to build an audience on Moj. Over a month, you'd post regularly on Moj, take part in a couple of in-app trends and challenges we're running, and engage with your audience in comments. We'd like the content to be native to the app, not just Instagram Reels reposted with a watermark. What we're asking for: 12 original videos on Moj over 4 weeks; Participation in 2 in-app hashtag challenges; 1 live session, if you're comfortable. We'll pay a monthly fee based on how regularly you post, with extra support from our creator team (featuring and challenge visibility) for creators who stay consistent. We're especially keen on creators who post in Bhojpuri, Telugu, Tamil, Kannada, Marathi, Bengali or Punjabi. Please share links to your existing short-video work on any platform.
Spirituality & Lifestyle Creators for an AstroTalk First-Consultation Experience
AstroTalk
AstroTalk is an online platform where people consult astrologers over chat or call. Some people are curious about astrology but have never tried a consultation, and others are curious about what it's like to do one online. We'd like creators who already make spirituality, astrology or tarot content, or lifestyle creators who are genuinely interested in the topic, to share their experience of an AstroTalk consultation. Choose an astrologer, have a chat or call about something you're curious about (career, relationships, timing), and talk about the experience: how you chose, how the session went, and how you felt afterwards. Deliverables: 1 Reel (45-90 sec) on your experience; 2 Stories with app link; Paid partnership label. Please don't present predictions as guaranteed outcomes, and avoid any content that suggests people should make medical, financial or legal decisions based on a reading. We'll cover the consultation cost. Hindi and regional-language creators are especially welcome, as a large share of our users prefer them. Audience should be 18+.
Parenting Creators for FirstCry Newborn Essentials Reviews
FirstCry
FirstCry is one of India's largest online stores for baby and kids' products, with clothing, diapers, feeding, toys, strollers and more, plus physical stores in many cities. New parents rely heavily on other parents' advice when buying for a baby, which is why we want to work with parenting creators. We're looking for parents (expecting, or with a baby under 12 months) to review a set of newborn essentials from FirstCry, such as clothing, diapers, bath and skincare products, and a feeding or travel item. Use them for a couple of weeks and share what genuinely helped, what you'd skip, and what you wish you'd known as a first-time parent. Deliverables: 1 Reel ("newborn essentials that actually helped us"); 1 carousel with individual product notes; Stories during the trial. We'll send the products to keep, plus a fee. Please don't make health or safety claims about any product beyond what's on the label, and always follow safe practices when filming with your baby. Mums, dads and parent couples who post honest, relatable parenting content are welcome. Hindi, English and regional languages all work.
Beauty UGC Creators for Purplle Product Listing Videos
Purplle
Purplle is a beauty and personal care e-commerce platform with its own range of brands alongside many others. We want more real, relatable video on our product pages and in our ads. Less studio, more "here's how it actually looks on my skin". We're building a pool of UGC creators for ongoing briefs. Each brief will be for one product, such as a serum, sunscreen, kajal, lip tint or shampoo, and you'll shoot short vertical videos showing application, texture, finish and an honest first impression. Shot at home on your phone in good natural light is perfect. Typical deliverables per brief: 2-3 raw vertical videos (15-30 sec); 1 edited version with voiceover or text; Usage rights for Purplle's website, app and paid ads. Products are yours to keep, plus a per-video fee. Posting on your own account is optional. We especially want creators with different skin tones, skin types and hair textures, and creators from outside the metros, because that's who shops on Purplle. Please share sample UGC or beauty content when applying. Big follower numbers are not needed.
Tech Creators to Sell an Old Phone on Cashify and Review a Refurbished One
Cashify
Cashify is a marketplace for selling, buying and refurbishing used smartphones, laptops and other electronics. Two questions come up from people again and again: "Will I get a fair price for my old phone?" and "Is a refurbished phone actually any good?" We want tech creators to answer both in one video. Part one: get a quote for one of your old phones on Cashify, go through the pickup and inspection, and show what you were paid. Part two: buy a refurbished phone from Cashify and give it the full review treatment: condition, battery health, performance, warranty and packaging. Compare the price with buying new. Deliverables: 1 YouTube video (10-15 min); 1-2 Shorts ("I sold my old phone for Rs X"); Link and disclosure in the description. We'll cover the cost of the refurbished phone and pay a creator fee. Please be completely honest about the condition of the refurbished unit, both good and bad. We're looking for Hindi or English tech channels that make phone reviews, buying advice or budget tech content.
Budget Haul Creators: 'Everything Under Rs 500' on Snapdeal
Snapdeal
Snapdeal is a value-focused online marketplace, popular with price-conscious shoppers, especially outside the big metros. Our customers want to know one thing: is it worth the money? We're looking for creators who do budget hauls to make an "everything under Rs 500" (or Rs 299, your call) haul from Snapdeal. Fashion, home decor, kitchen items, accessories, whatever your audience would actually buy. Unbox on camera and rate each item honestly on quality, fit and value. If something disappointed you, say it. Our audience can tell when a review is fake, and honest hauls do much better. Deliverables: 1 Reel or YouTube Short (45-90 sec); 1 carousel or Story set with links to the items you liked; Paid partnership tag. We'll reimburse the haul up to an agreed amount, and there's a small creator fee on top. Creators from tier-2 and tier-3 cities, and those who post in Hindi or regional languages, are especially welcome. Student creators and "affordable fashion" pages are a great fit. Smaller accounts with real engagement are preferred over large accounts with low interaction.
Long-Term Brand Ambassadors for CaratLane's Festive & Gifting Season
CaratLane
CaratLane, a Titan company, sells jewellery online and through its stores across India. We're looking for a few creators to work with us as ambassadors through the festive, wedding and gifting season, roughly October to February. Over the period, we'd like you to make CaratLane part of your content in ways that suit your page: festive outfit styling, gifting ideas for Diwali, Karwa Chauth, anniversaries or Valentine's Day, try-on sessions at a CaratLane store, and the occasional GRWM. We'll agree a content calendar with you, but we're not looking for the same post repeated with a different product. What the partnership includes: 2 Reels and 1 carousel per month; Stories around key festive dates; Participation in one store event or shoot; Exclusivity in the jewellery category for the duration. Compensation is a fixed fee for the term, plus jewellery pieces. We're looking for established fashion or lifestyle creators with a strong, mainly Indian audience and a consistent visual style. Couple creators are welcome for the gifting content. Please share your recent brand work and audience demographics when applying.
Everyday Fine Jewellery Styling Reels for BlueStone
BlueStone
BlueStone sells fine jewellery online and in its retail stores. Alongside bridal and festive jewellery, a lot of its range is lightweight gold and diamond pieces meant to be worn every day, not locked away. That's the angle for this campaign. We want fashion and lifestyle creators to style one or two everyday BlueStone pieces, like a pair of studs, a slim chain or a ring, across a week of real outfits: office, brunch, a family function, a casual evening. The message is that fine jewellery can be part of your everyday style. If you want, include a visit to a BlueStone store to try on pieces before choosing. Deliverables: 1 styling Reel ("one piece, five looks" or similar); 1 carousel with close-up shots; Stories with product links. Jewellery will be loaned for the shoot and returned afterwards, plus a creator fee. Please mention your city so we can check store access. We're looking for creators with a polished but approachable style, mostly women aged 24-38, who post workwear, everyday fashion or minimal styling content.
Home Decor Creators to Document a Livspace Interior Project
Livspace
Livspace is a home interiors and renovation platform. Homeowners work with a designer on everything from modular kitchens and wardrobes to full-home interiors, with the materials and execution handled through the platform. We want to work with home decor and interior creators who are about to do up a new home or renovate part of one with Livspace. The content should follow the project over a few months: first design meeting, mood boards and 3D renders, material selection, site progress, and the final reveal. Tell it honestly. Renovations always have hiccups, and showing how they were handled builds more trust than a perfect reveal alone. Deliverables (over the project timeline): 3-4 Reels across key stages; 1 final home tour Reel or YouTube video; Regular Stories during the project. This is for creators with a real interiors project in a city where Livspace operates. Commercial terms (including any project benefit) will be discussed individually. You should already post home decor, home tours, DIY or interiors content, with a mainly urban audience in their late 20s to 40s who are buying or renovating homes.
Renting in a New City? Creators for NoBroker House-Hunting Vlogs
NoBroker
NoBroker is a property platform where owners and tenants connect directly, without a broker, for renting, buying and selling homes. Our biggest audience is young people moving to a new city for work or studies who don't want to pay a month's rent as brokerage. We're looking for creators who are genuinely house-hunting, or have just moved, to make a house-hunting vlog. Show how you searched on NoBroker, the visits (the good flats and the strange ones), the questions you asked owners, negotiating rent and deposit, and finally moving in. Practical tips like what to check before signing an agreement or red flags in a rental listing make the content more useful. Deliverables: 1 YouTube vlog (8-15 min) or 2 Instagram Reels; Stories during the search; App link and paid partnership disclosure. Creators in Bengaluru, Mumbai, Pune, Chennai, Hyderabad and Delhi NCR are preferred. Please don't film inside someone's home without the owner's consent, and blur addresses and personal details. Student, young professional and "moving to a new city" creators are the right fit.
City Creators for 'Shifting Day' Content with Porter
Porter
Porter is an intra-city logistics platform. You can book a two-wheeler, mini-truck or truck to move anything within your city, from a single parcel to a full house shift. Shifting homes is one of the most stressful things people do in a city, and nearly everyone has a story about it. We want city lifestyle creators who are actually moving soon (or helping a friend move) to document the day: packing chaos, booking a Porter vehicle, loading up, getting to the new place, and unpacking. It can be funny, messy and real. That's the point. Small business owners using Porter for deliveries are also welcome to apply with a different angle. Deliverables: 1 Reel (45-90 sec) of the shifting day; 3 Stories during the move; Caption mention of the vehicle type you booked. We'll cover your Porter booking for the move and pay a fee. Creators in Bengaluru, Mumbai, Delhi NCR, Hyderabad, Pune and Chennai are preferred. Please apply only if you have a genuine move coming up in the next 4-6 weeks. We'd rather wait for the real thing than stage it.
D2C Founders & E-commerce Creators to Demo Shiprocket for New Sellers
Shiprocket
Shiprocket is a shipping and logistics platform for online sellers. Through one dashboard, sellers can compare courier partners, print labels, manage COD and handle returns. A lot of our new users are small sellers who've just started selling on Instagram or their own website and are figuring out shipping for the first time. We're looking for e-commerce and small-business creators to make a practical "how I ship my orders" video. Show the full flow: adding an order, picking a courier, scheduling pickup and tracking. If you run your own small brand, use it as the example. Talk about the real problems (RTO, COD headaches, delivery delays) and how you handle them. Deliverables: 1 YouTube tutorial (8-12 min); 1 LinkedIn or Instagram cross-post summarising your key tips; Signup link in the description. Creators who run D2C brands themselves, or teach e-commerce and Shopify setup, are ideal. Hindi and English both work, and we especially want to reach sellers in tier-2 cities. Please avoid quoting specific shipping rates, as they change. Point viewers to the platform for current pricing.
LinkedIn Supply Chain Creators to Talk About Delhivery's Logistics Network
Delhivery
Delhivery is one of India's largest integrated logistics providers, covering express parcels, part-truckload and full-truckload freight, warehousing and supply chain services. Many of our business customers are D2C brands, SMEs and enterprises who make shipping decisions based on what peers in their industry say. We'd like to partner with LinkedIn creators who write about supply chain, e-commerce operations or D2C growth. The content could take a few shapes: a visit to one of our facilities with a post on what you saw, a breakdown of how parcel delivery works end to end in India, or a practical post for founders on choosing a logistics partner as they scale. Delhivery should be part of the story, but we don't want it to be a brochure. What we're looking for: 2 LinkedIn posts (text, carousel or short video) over a month; Optional facility visit (Gurugram or another hub, to be agreed). Your audience should include founders, ops heads or supply chain professionals in India. Follower count is less important than who follows you. We'll fact-check any numbers you use about our network before publishing.
Trucking & Transport Vloggers to Feature the BlackBuck App
BlackBuck
BlackBuck, run by Zinka Logistics, is a technology platform for India's truckers and fleet operators. It connects them with loads for intercity trips and offers tools like FASTag, fuel and vehicle tracking. Our users are truck owners and drivers, and they spend a lot of time on YouTube. We want to work with Hindi-speaking trucking and transport vloggers, the creators who film life on the highway, long-haul trips, dhaba stops and the realities of running a truck. The idea is to show how BlackBuck fits into a trucker's routine: finding a return load, tracking the trip, managing FASTag and fuel. Use your own trips and your own way of storytelling. Deliverables: 1 YouTube video with an integrated BlackBuck segment (2-3 minutes within your vlog); 1 Short focused on one feature; App link in the description and a pinned comment. Please only talk about features you've actually used. We'll share a feature guide, but the opinions should be your own. You should be a working driver, fleet owner or a creator who regularly travels with trucking crews. Regional-language channels (Punjabi, Tamil, Telugu) are also welcome.
Auto Creators to Explain Car & Bike Insurance Renewals with ACKO
ACKO
ACKO is a digital insurance company offering car, bike, health and travel insurance directly to customers, with no agents in between. Many vehicle owners simply renew whatever their dealer or agent suggests without understanding what they're paying for. We'd like to change that. We're looking for automotive YouTubers to make a practical guide to motor insurance. What's the difference between third-party and comprehensive cover? What do zero depreciation and engine protection add-ons mean? How does No Claim Bonus work, and what happens during a claim? Then walk through getting a quote and renewing a policy for your own car or bike on ACKO. Deliverables: 1 YouTube video (8-14 min) with an integrated ACKO segment; 1 Short on a key tip, such as "don't lose your NCB"; Disclosure and insurance disclaimer in the description. Please don't quote premium prices in the video, as they vary by vehicle and city. Product claims will be reviewed by our compliance team. Car and bike review channels, ownership vlogs and road trip creators are a great fit. Hindi or English.
Hinglish Comedy Creators for a MobiKwik Payments Skit
MobiKwik
MobiKwik is a digital wallet and payments app that also offers lending and investment products. For this campaign, we want to stay light: everyday payments such as bill payments, recharges and paying friends. We're looking for comedy and sketch creators to make a short skit around a relatable payments moment. Think the friend who never pays back, the electricity bill you forgot until the last day, or splitting a dinner bill that turns into a fight. MobiKwik should show up as the easy way out, not the punchline. Your style of humour matters more to us than a polished script, so pitch us your concept. Deliverables: 1 Instagram Reel (30-60 sec); 1 Story with app download link; Paid partnership tag. The skit shouldn't mention lending products, interest rates or cashback figures unless they're in the brief we send. Creators with a strong Hindi or Hinglish audience, especially from Delhi NCR, Uttar Pradesh, Rajasthan and Madhya Pradesh, are a good fit. Couple creators and friend-group skit pages are welcome too.
Small Business Creators to Show How Shopkeepers Use BharatPe
BharatPe
BharatPe works with small merchants such as kirana stores, chemists, chai stalls and salons, offering QR code payments, lending and other financial services. Our audience isn't the person paying; it's the shop owner. We want creators who make content for small business owners and shopkeepers to visit a couple of local merchants who use BharatPe and film a real "day at the shop" style video. How do they accept payments? How do they check settlements? Have they used any other BharatPe services? Let the shopkeeper do most of the talking. Their words are worth more than any script. Deliverables: 1 YouTube video (6-10 min) built around 2-3 merchant stories; 2 Shorts with the best moments; Link and disclosure in the description. We'll help coordinate merchant visits in your city, and all merchants will give consent before filming. Please don't make claims about loan amounts, interest rates or approval times. Lending details must come only from our approved brief. Creators who post in Hindi or regional languages about small business, local entrepreneurship or "business ideas" are a strong fit. Experience filming on location is important.
SEBI-Registered Educators for Upstox Investing Basics Videos
Upstox
Upstox is a discount broking platform for trading and investing in equities, F&O and mutual funds. We're putting together a set of beginner investing videos and want to work with educators who are qualified to make them. Because of SEBI's rules on how regulated entities can work with finfluencers, this brief is open only to SEBI-registered investment advisers or research analysts, or to creators whose content is purely educational and contains no buy/sell recommendations. Please tell us your registration status when you apply. The topics are basics for first-time investors: opening a demat account, the difference between trading and investing, how SIPs in mutual funds work, reading a stock's basic fundamentals, and why F&O is risky for beginners. A walkthrough of the Upstox app for account opening and placing a first order can be part of the video. Deliverables: 1 long-form YouTube video (12-18 min); 2 Shorts; Required disclaimers on screen and in the description. No stock tips, no return promises and no live trading P&L screenshots. All scripts go through compliance review. Hindi or English. We value clarity and credibility far more than subscriber numbers.
Tech Creators for Short Explainers on Crypto Safety with CoinSwitch
CoinSwitch
CoinSwitch is an Indian crypto investment platform for buying, selling and holding digital assets. Most of our users are first-time crypto investors, and the questions they ask most are about safety: how to spot scams, keep accounts secure and avoid fake apps. We want short-form creators to make punchy, useful Reels on crypto safety. Examples: "3 crypto scams doing the rounds on WhatsApp", "how to tell a fake exchange app from a real one", or "why you should turn on 2FA today". Where it fits, show how these safety features work inside the CoinSwitch app. What we need: 2 Instagram Reels (30-60 sec each); 1 Story set with a quiz or poll on crypto safety; Paid partnership tag and risk disclaimer. Please note that content must be educational and must follow ASCI's guidelines on virtual digital assets. No price predictions, no return claims, and no encouraging people to invest money they can't afford to lose. Scripts will be reviewed before shooting. We're looking for tech, cybersecurity awareness or personal finance creators with a mostly 18+ audience. Hindi and Hinglish creators are especially welcome.
Crypto Education Creators for CoinDCX 'Know Before You Invest' Series
CoinDCX
CoinDCX is an Indian cryptocurrency exchange offering crypto trading, investing and Web3 products. A lot of new users come in after seeing hype on social media without understanding how crypto works, how it's taxed in India, or how risky it can be. We'd like to fix part of that. We're looking for YouTube creators who make finance or tech explainers to produce a beginner-friendly educational video. Topics could include how a crypto exchange works, what KYC and wallet security mean, India's tax rules on crypto (the flat tax on gains and TDS on transactions), and basic risk management. A walkthrough of the CoinDCX app (signing up, KYC, placing a small buy, setting up security) can be a part of it. Deliverables: 1 YouTube video (10-15 min); 2 Shorts on specific concepts; Mandatory risk disclaimer on screen and in the description. This is strictly educational. No price predictions, no "10x" talk, no specific coin recommendations. All content must follow ASCI's guidelines for virtual digital asset advertising, and our team will review scripts before recording. Hindi or English creators with an audience mostly over 18.
Explainer Creators to Help Users Understand slice's Move to a Small Finance Bank
slice
slice has merged with North East Small Finance Bank and is transitioning to Slice Small Finance Bank. For a lot of our existing users, mostly young Indians who knew slice as a fintech app, this raises fair questions. What changes? Is my money safe? What does a small finance bank actually do? We'd like to work with finance educators on YouTube to make clear, neutral explainers on what a small finance bank is, how it's regulated by the RBI, how it differs from a payments bank or a fintech app, and what account holders should look for. Within that, there'd be a segment on slice's transition based on information we've made public. Deliverables: 1 YouTube explainer (8-12 min) with an integrated segment; 1 Short on the key points; Disclosure and our standard disclaimer in the description. We're looking for creators known for calm, accurate explainers rather than hype. All factual statements about slice will be reviewed by our legal and compliance team before publishing, and nothing should be framed as investment advice. Hindi or English channels with an audience of 20-35 year olds preferred. Budget will depend on channel reach.
OneCard Metal Card Unboxing & Review by Young Professional Creators
OneCard
OneCard, from FPL Technologies, is a mobile-first credit card platform best known for its metal card, managed entirely through the app. Our core audience is digitally savvy young professionals who may be getting their first or second credit card. We'd like creators to show the full experience honestly: applying through the app, the metal card arriving and being unboxed, and how controls like spending limits, card lock and transaction tracking work in day-to-day use. Then give your opinion after using it for a few weeks. What do you like, and what would you change? Deliverables: 1 Reel (unboxing + app walkthrough), 45-90 sec; 1 follow-up Story set after 2-3 weeks of use; Paid partnership label and our standard credit disclaimer. You should be eligible for a credit card and willing to actually use it. We won't ask you to apply for something you don't need. Please avoid statements that encourage overspending or present credit as free money. Responsible-use messaging is a must. Tech, personal finance and young-professional lifestyle creators are a good fit. Hindi, English or Hinglish.
Twitter/X Finance Voices for Jupiter's Money Habits Threads
Jupiter
Jupiter is a neobanking app offering a savings account through a partner bank, along with payments and investment tools. Our users are mostly young salaried people who want a simpler way to manage money than a traditional bank app. For this campaign we want to work with finance creators who are active on X. The format is threads: practical, useful threads on money habits for people early in their careers. Topics could include setting up an emergency fund, splitting salary into buckets, avoiding UPI overspending, or tracking subscriptions. Jupiter fits in naturally where it makes sense, for example showing how you'd set up a savings pot or track spends in the app. What we'd like: 3 threads over 4 weeks (6-10 posts each); At least one thread with app screenshots; Clear #ad or paid partnership disclosure. We care about whether your audience trusts you. Creators who give sensible, non-hype advice and have real conversations in their replies are what we're after. No stock tips or return promises, please. Apply with links to 2-3 threads you've written that did well.
Creators for 'Where Did My Salary Go?' Spend-Tracking Content with Fi
Fi
Fi Money is a banking app that offers a savings account through a partner bank, with spend analytics built in. It automatically sorts your spending into categories, so you can see where your money actually went this month. That's the hook for this campaign. We want creators to do a relatable month-end money review: "I tracked every rupee for 30 days, here's what I found". Show your spending breakdown in the app (blur anything sensitive), point out the surprises (food delivery, anyone?), and share one or two changes you're making next month. The tone should be honest and a bit self-deprecating, not preachy. We're looking for: 1 Instagram Reel (45-90 sec); 1 carousel with your top spending insights; Stories with the app link. Creators who make content for young professionals, such as first-job life, budgeting, living alone in a new city or money mistakes, are the right fit. You don't need to be a finance expert, but you do need to be comfortable showing a version of your real spending. All posts need a clear paid partnership label and must avoid promising returns or interest rates beyond what's in our brief.
Personal Finance YouTubers to Explain Health Insurance Basics with Navi
Navi
Navi is a digital-first financial services company offering health insurance, personal loans, mutual funds and home loans through its app. For this campaign we're focusing on health insurance, because most young Indians either don't have a policy or rely only on their employer's cover without understanding it. We want personal finance creators to make an explainer for first-time buyers: why your corporate cover might not be enough, what sum insured actually means, waiting periods, co-pay, room rent limits, and how to read a policy document. In the second half, show how buying or exploring a policy on the Navi app works. Keep it educational and balanced. We don't want "buy this now" content. Deliverables: 1 YouTube video (10-15 min) with an integrated Navi segment; 1 Short summarising the key takeaways; Link and disclosure in the description. All content must carry a clear paid partnership disclosure and the standard insurance disclaimer we provide. Claims about the product will be checked by our compliance team before publishing. We're looking for creators with a track record of sensible money content in Hindi or English, aimed at salaried 22-35 year olds.
Card Game Creators for Free-to-Play Rummy Tutorials (Games24x7)
Games24x7
Games24x7 runs skill-gaming platforms including RummyCircle and My11Circle. Since the Online Gaming Act 2025 changed what can be offered, we're focusing on free-to-play formats. This brief is strictly about learning and enjoying the game, with no cash, prizes or deposits mentioned anywhere. Rummy is a game a lot of Indians grew up playing with family, but many younger players don't know the rules properly. We want creators to make clear, friendly tutorials: how melds and sequences work, common beginner mistakes, strategy tips, and some practice gameplay in free mode. Deliverables: 1 YouTube tutorial (8-12 min); 2 Shorts on quick tips; App link in the description. All scripts and edits go through a compliance review before publishing. Creators must be 18+ and comfortable keeping the content strictly on gameplay and strategy. We're looking for creators who already make card game, board game or strategy content in Hindi or English. Calm, clear explainers suit this better than high-energy reaction content. Budget depends on channel size and reach, so tell us your average views per video.
Casual Gaming Creators for WinZO's Free-to-Play Games (No Real-Money Content)
WinZO
WinZO is a mobile gaming platform with a large audience in smaller Indian cities. Following the Online Gaming Act 2025, this campaign is only about free-to-play social and casual games. There must be no references to cash prizes, deposits, winnings or betting of any kind. We're looking for gaming creators who post in Hindi or regional languages to stream or record casual gameplay on WinZO: quick matches, games with friends, funny moments, challenges. The aim is entertainment. Show that it's a fun place to play with friends when you have ten minutes free. What we're asking for: 1 YouTube video or live stream segment (10+ min of gameplay); 2 YouTube Shorts from the session; App link in the description. All content will be checked against our compliance brief before it goes live, and we'll ask for edits if anything sounds like real-money gaming. Please only apply if you're comfortable with that. Creators should be 18+ with a mostly adult audience. Mobile gaming creators from tier-2 and tier-3 cities are a strong fit. Budget is modest and set per creator.
Food Creators for a Behrouz Biryani Taste Test Series (Rebel Foods)
Rebel Foods
Rebel Foods runs a group of delivery-first food brands, including Behrouz Biryani, Faasos and Oven Story. This campaign is for Behrouz, where biryani is the whole point. We want food creators in our delivery cities to order Behrouz on Swiggy or Zomato and do a proper taste test on camera. Open the box, talk about the aroma, the rice, the meat, the portion size, the raita and gulab jamun if it's part of the meal. Compare it with what you'd normally order, or with your favourite local biryani. Biryani is personal and people argue about it, and honest takes do far better than generic "so yummy" content. Deliverables: 1 Reel (30-60 sec) taste test; 2 Stories, one tagging the delivery app you ordered from. We'll reimburse your order (up to a set amount for a family-size meal) and pay a creator fee. Food creators from Mumbai, Delhi NCR, Bengaluru, Pune and Hyderabad are preferred, but please confirm Behrouz delivers to your area. We're mainly looking for creators who post food reviews, street food or restaurant content, with a mostly local audience.
Label-Reading Creators for The Whole Truth Protein Bars
The Whole Truth
The Whole Truth makes protein bars and snacks with a clean label: no added sugar and nothing hidden on the back of the pack. The brand is built on transparency, so we want creators who actually read ingredient lists and enjoy calling out what's really in packaged food. The content we're after is food label education with our products in it. Compare a few popular "healthy" snacks you can find in any supermarket against ours, explain what the ingredients and numbers mean, and let your audience decide. A taste test of a few flavours is also welcome. Please don't name and shame other brands in a way that could be misleading. Stick to what's printed on the label. What we'd like: 1 Reel (45-90 sec): label breakdown or snack swap video; 1 Story set with a taste test of 2-3 flavours. This is a barter collaboration to start. We'll send an assorted box of bars and snacks to keep. Creators whose content performs well will be offered paid work in our next campaign. Nutritionists, dietitians, fitness coaches and "what I eat in a day" creators are a great fit. Small accounts with an engaged audience are welcome.
Gifting Season Content with The Man Company Grooming Kits
The Man Company
The Man Company sells premium grooming and personal care for men: fragrances, body wash, beard and skin care, often packed as gift sets. With Diwali, wedding season and year-end gifting coming up, we want creators to show these kits as a thoughtful, grown-up gift rather than a last-minute buy. We're open to two kinds of creators. Men's lifestyle and grooming creators can unbox a kit, use the products, and talk about what makes a good gift for a brother, partner or colleague. Couple creators and gifting/lifestyle creators can do the gift-giving moment itself: surprising a partner or dad, wrapping ideas, a "gifts under Rs 2,000 for him" type of video. Deliverables: 1 Reel (30-60 sec); 2 Stories with product links; Mention of the specific kit in the caption. We'll send the gift set(s) to keep, plus a fee. Please keep fragrance descriptions grounded. Talk about how it smells to you and when you'd wear it, rather than making claims about how long it lasts unless you've tested it. Audience should be mostly urban India, aged 22-40. Hindi, English or Hinglish is fine.
Makeup Creators to Review MyGlamm Products, Honestly
MyGlamm
MyGlamm is a D2C beauty brand from the Good Glamm Group, selling makeup and skincare online. We want real reviews from makeup creators. Not a highlight reel, just your honest take after using the products properly. We'll send a curated box that could include lipsticks, foundation or a base product, kajal and a couple of skincare items, matched to your skin tone where possible. Use them for at least a week, then make a review. Swatches, wear tests (how does the lipstick hold up after lunch?), shade matching for Indian skin tones, and how it compares with what you usually use are all fair game. If something didn't work, you can say so. That's what makes reviews worth watching. What we need: 1 review Reel or a YouTube Short; 1 carousel with swatches or before/after; Stories during your trial, with product links. Creators across skin tones are strongly encouraged to apply, and please mention your undertone and usual shade. We're looking for creators who already post makeup tutorials, GRWMs or product reviews. Products are yours to keep, and there's a modest fee for the content.
Hair Creators for BBlunt Styling Tutorials at Home
BBlunt
BBlunt is a hair care and styling brand that grew out of a salon, and now sells products for heat protection, hair colour, styling and everyday hair care. We want more people to see that salon-style hair is possible at home, and hair creators are the best people to show it. We're looking for creators who make hair tutorials, with any hair type or texture. The brief: pick 2-3 BBlunt products from the kit we send and build a simple, repeatable look around them. That could be heat-protected blowout waves, a quick fix for frizzy monsoon hair, a party look, or how you look after coloured hair. Show the before and after clearly and explain each step. Deliverables: 1 tutorial Reel (45-90 sec); 1 carousel or Stories set with product names and steps; Honest feedback in the caption on how the products worked for your hair. We'd really like to see a range of hair types, including curly, wavy, thick and fine hair, so please mention yours when applying. Products are yours to keep along with the creator fee. English or Hinglish preferred, though regional-language creators with strong engagement are welcome to apply.
Fitness Creators for a Long-Term MuscleBlaze Ambassador Role (HealthKart)
HealthKart
HealthKart is a nutrition and wellness platform, and MuscleBlaze is its sports nutrition brand, best known for whey protein and gym supplements. We're looking for a small group of fitness creators to work with us as ambassadors over the next six months. This isn't a one-post deal. We want people who train seriously and talk to their audience about nutrition regularly, so MuscleBlaze can become a natural part of that content. Think gym vlogs, what you eat in a day, cut or bulk updates, workout splits, or myth-busting videos on protein. The products should show up because you use them, not because there's a script. What the role involves: 2 integrated YouTube videos per month (long-form or Shorts); Regular mentions in community posts and Instagram cross-posts; A unique discount code for your audience; Availability for one product shoot during the term. We need creators with real credibility: a consistent training history, sensible nutrition advice, and no wild transformation claims. Certified trainers, competitive athletes and sports science students are especially welcome. Hindi or English. Compensation is a monthly retainer plus products. Please share your channel, average views and the kind of fitness content you make.
Bearded Creators Wanted to Try Beardo's Beard Care Range
Beardo
Beardo makes grooming products for Indian men, and beard care is where the brand started: beard oils, washes, balms and growth-focused products. We want to put these in front of guys who actually grow and maintain a beard and see what they think. We'll send you a beard care kit. Use it for a couple of weeks as part of your routine, then make a Reel or video about it: your beard routine, what you used, how your beard felt and looked, what worked and what didn't. Grooming tutorials, "my 5-minute beard routine" or a styling video for a wedding or date night are all good formats. Please be honest. If something didn't suit you, say so. What we're looking for: 1 Reel featuring the products in your routine; 2 Stories during the trial period; Tag Beardo and use the product name in the caption. This is a barter collaboration: you keep the products, and there's no cash fee for this round. We'll pick creators for paid campaigns later based on content quality. You should have a beard (obviously) and post men's grooming, style or lifestyle content. Smaller accounts are very welcome, and we care more about how your audience engages than your follower count.
Fashion Creators to Style Pieces from BRND.ME's Apparel Labels
Mensa Brands
Mensa Brands, now operating as BRND.ME, runs a portfolio of digital-first consumer brands, with fashion and apparel a big part of the mix. We're looking for fashion creators to style pieces from a few of our labels for the upcoming wedding and festive season. The brief is styling-led, not a plain haul. We'd like to see how you'd wear our pieces in real situations: a mehendi look, office-to-dinner outfits, an easy festive look that doesn't need a tailor. Pair them with your own wardrobe, mix brands, and show your audience the outfit from a few angles. Your styling sense is the reason we're reaching out. Deliverables: 1 styling Reel (3-4 looks) featuring our pieces; 1 carousel post with outfit details; Brand tags and product links in Stories. We'll ship 3-4 pieces for you to keep, plus a fee. We're open to both menswear and womenswear creators, and the specific label you get matched with will depend on your style and audience. Please tell us your sizes and the kind of looks you usually post. We prefer creators with a clear personal style and good engagement over very large accounts. Audience should be mainly in India, aged roughly 20-35.
Home & Kitchen UGC Creators for GlobalBees Portfolio Brands
GlobalBees
GlobalBees acquires and grows D2C brands that sell mainly on Amazon, Flipkart and their own websites. Many of our brands are in home, kitchen and everyday-use categories, and the thing that moves the needle for them is good, honest product video, both for listings and for performance ads. We're building a small pool of UGC creators who can shoot short, natural-looking videos of products being used at home: unboxing, first impressions, how it works, before/after where it makes sense. The videos don't have to go on your own feed. We mainly need the raw content, which our brand teams will use on marketplace listings and paid social. What a typical brief looks like: 2-3 vertical videos (15-45 sec) per product; Clean, well-lit home setting, shot on phone is fine; Voiceover or face-to-camera in Hindi or English; Usage rights for paid ads for 6 months. We'll send products to keep, plus a per-video fee. Your follower count matters less here than your ability to shoot clean, convincing content. Please share 2-3 sample UGC videos when applying. We expect to run multiple briefs across different brands, so creators who deliver well will get repeat work.
Homemaker Creators in Small Towns for DealShare Grocery Savings Videos
DealShare
DealShare is a social commerce app for value-conscious grocery shoppers, mainly in tier-2 and tier-3 India. Our customers care about one thing above all: getting good quality staples at a fair price. We're looking for homemaker and family creators in smaller cities who can try ordering their regular groceries through DealShare and tell their followers honestly how it went. Did the prices work out cheaper than the local kirana? Was the quality of the dal, oil and atta okay? Was delivery on time? We want real opinions, not a sales pitch. What we're asking for: 1 Reel showing the order arriving and a quick price comparison; 1-2 Stories sharing your experience after using the products. This is a barter collaboration: we'll send you a grocery order (staples and household items) for your family to keep, in exchange for the content. No cash fee is involved at this stage. Creators who do well may be considered for paid work later. You should be posting in Hindi or your regional language, and most of your audience should be local. Smaller accounts with an engaged, mostly local following are exactly what we want. Please check DealShare delivers to your area before you apply.
Smart-Shopping Creators to Explain NeuCoins on Tata Neu
Tata Neu
Tata Neu brings shopping, travel and financial services from different Tata brands into one app. Our users earn NeuCoins on their purchases and can redeem them across the app. Plenty of people have the app installed but don't really understand how the rewards add up. That's what this campaign is for. We want creators who make savings, deals or "how I save money" content to show a real example. Say you order groceries, buy a gadget or book a hotel through Tata Neu, earn NeuCoins, and use them on your next purchase. Walk your audience through it on screen. Keep it practical and relatable: something like "here's what I actually saved this month" works better than listing features. Deliverables: 1 Instagram Reel (30-60 sec) showing a real purchase-and-redeem journey; 2 Stories with app link; Caption that explains the rewards in plain language. We'd love creators who post personal finance tips for young earners, budget lifestyle content or deal-hunting content. Please don't make claims about specific cashback percentages unless they're confirmed in the brief we send you, because offers change frequently. English, Hindi or Hinglish content all work.
LinkedIn Tech Creators for a Tata Digital Engineering & Careers Series
Tata Digital
Tata Digital is the Tata Group company that builds and runs the group's consumer digital businesses, including the Tata Neu super app. Behind the app is a large product and engineering team working on problems at serious scale: payments, loyalty, search and personalisation across several brands. We want to tell that story to engineers, product managers and data folks on LinkedIn. We're looking for creators who already write about software engineering, product management or careers in tech, and who can turn a conversation with our team into a genuinely interesting post. This is employer branding, but we don't want it to read like a job advert. What this could look like: A text or carousel post after a session with one of our engineering or product leads; A short video or document post on a specific problem the team works on; A post on what working on a multi-brand consumer platform is like. We're looking at 2-3 posts per creator over about six weeks. Your audience should be mostly working tech professionals in India, ideally 2-10 years into their careers. Bengaluru-based creators are a plus for in-person sessions, but it isn't a requirement. We'll review posts for factual accuracy only. The voice should stay yours.
Tech YouTubers for Festive Gadget Buying Guides at Reliance Digital
Reliance Digital
Reliance Digital sells consumer electronics through its stores and website, from phones and laptops to TVs, ACs and kitchen appliances. Ahead of the festive shopping season, we want to help buyers make better decisions, and we think tech creators do that far better than a banner ad. We're looking for YouTube creators to make buying-guide style videos, for example "Best laptops for college students under Rs 60,000" or "Which 55-inch TV should you actually buy this Diwali". Part of the video should be shot at a Reliance Digital store near you, comparing products side by side, talking to the floor staff and showing what the in-store experience is like. We don't need you to call every product the best. Honest comparisons are what make these videos useful. Deliverables: 1 long-form YouTube video (8-15 min) with an integrated segment; 1 YouTube Short cut from the same shoot; Link to reliancedigital.in in the description. You should already make gadget reviews, comparisons or buying advice, in Hindi or English. A consistent upload history matters to us more than subscriber count alone. Final products and store location will be agreed with each creator before the shoot.
Monthly Grocery Haul Reels for JioMart
JioMart
JioMart is Reliance Retail's online shopping platform. Most families in India still do one big grocery shop at the start of the month, and that's the habit we want to tap into for this campaign. We need family and home creators to film an honest monthly grocery haul ordered on JioMart: staples like atta, rice, dal and oil, plus snacks, cleaning supplies and personal care. Show the order, the unboxing when it arrives, how you sort it into the kitchen, and what you think of the prices and delivery. If you usually compare prices or track your monthly kitchen budget, even better. That's the kind of practical content our audience responds to. Deliverables per creator: 1 Instagram Reel (45-90 sec) of the haul and unboxing; 3 Stories, including one with a link to the app; Pinned comment or caption mention of JioMart. Ideal creators post home management, kitchen organisation, budget living or everyday family content. We're open to creators from metros as well as smaller cities, since JioMart delivers widely, but please check delivery is available at your pin code before applying. The grocery order will be reimbursed in addition to the creator fee. Hindi, English or regional-language content is fine.
Cricket & OTT Creators to Help Former JioCinema Users Get Started on JioHotstar
JioCinema
JioCinema merged with Disney+ Hotstar in February 2025 to form JioHotstar, and the content former JioCinema viewers watched now lives there. A lot of casual viewers, especially those who mainly came for cricket and free movies, are still unsure how plans, the app and live sport work on the new platform. We're looking for cricket, sports and OTT recommendation creators to make simple, friendly explainers: where to watch the matches and shows people used to find on JioCinema, how to get set up on JioHotstar, and a few things worth watching this month. Keep it conversational, like you'd explain it to your cousin over chai, not like an app tutorial. Deliverables per creator: 1 Instagram Reel or YouTube Short (45-60 sec); 2 Stories with app link; paid partnership label. Please don't quote subscription prices or plan details unless they're confirmed in the brief, as plans change. No pirated or screen-recorded match footage; we'll provide approved visuals. Hindi, English and regional-language creators with a strong sports or entertainment audience are welcome. Creators in tier-2 and tier-3 cities are especially encouraged to apply.
Hindi Web Series Reaction Creators for Amazon's Free Streaming Content (formerly MX Player)
MX Player
MX Player's library of free Hindi and regional web series has moved into Amazon's streaming apps after the MX Player brand was retired in July 2026. Many long-time MX Player viewers still don't know where their favourite shows went, and this campaign is meant to help them find their way. We're looking for entertainment and reaction creators who already make content about Hindi web series, desi dramas and OTT recommendations. Make a short, honest video for your audience: where the old MX Player shows can be watched now, a few series you'd recommend starting with, and a quick on-screen walkthrough of finding them in the app. Opinions on the shows are yours to give, good or bad. Deliverables per creator: 1 YouTube Short or Instagram Reel (45-90 sec); 1 longer YouTube video (6-10 min) with a recommendation segment; link and paid partnership disclosure in the description. Please don't include spoilers in the first 30 seconds, and don't use clips beyond the trailer material we share with you. Creators with mainly Hindi-speaking audiences in tier-2 and tier-3 cities are the best fit, and regional-language entertainment channels (Tamil, Telugu, Bengali) are welcome too. Final show list and talking points will be shared in the brief.
Regional-Language Instagram Creators to Bring Their Audience to Moj
ShareChat Moj
Moj is ShareChat's short-video app, and a big part of its audience watches and creates in Hindi, Tamil, Telugu, Marathi, Bengali and other Indian languages. We want to reach people who already love regional short videos on Instagram but haven't tried Moj yet. We're looking for creators who make comedy skits, dance, lip-sync, relatable family content or local-language storytelling on Instagram. The idea is simple: show your followers what your content looks like on Moj, why you post there too, and nudge them to follow you on the app. This should feel like you telling your audience where else they can find you, not a scripted app advert. What we'd expect from each creator: 1 Instagram Reel (30-60 sec) introducing your Moj profile in your own style; 2-3 Stories with a download link or swipe-up; Posting at least 5 original videos on Moj during the campaign window. We'll prefer creators whose audience is mostly from tier-2 and tier-3 cities and who create mainly in one Indian language other than English. Please mention your primary language and the city your followers mostly come from when you apply. Hinglish creators are welcome too if your audience skews Hindi-belt. We'll share a short brief with key talking points, but the script and format are up to you.
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Tech Creators to Test Jio True 5G and JioFiber Speeds at Home and on the Go
Jio
Reliance Jio is India's largest telecom operator, offering 4G/5G mobile connectivity, JioFiber/AirFiber home broadband and apps like JioSaavn. People switching plans or upgrading to 5G want to know what speeds they'll actually get in their area, not what an ad says. We'd like tech creators to make real-world speed test videos. Test Jio 5G across different locations in your city, such as home, office, metro, a mall or a market, and test home broadband if you have it, including streaming, gaming latency and video calls. Explain the results simply and be honest about weak spots. Comparisons with your previous setup are welcome. Deliverables: 1 YouTube video (10-15 min); 2 Shorts ("5G speed test in [your city]"); Link and disclosure in the description. We'll provide a connection or plan for testing, plus a creator fee. All speed figures must come from your own tests, with the testing method shown on screen. Please don't quote plan prices unless they're confirmed in the brief. Hindi, English and regional-language tech channels are all welcome. We want coverage beyond the metros too, so creators in tier-2 cities are encouraged to apply.
Airport & Office Commute Content for Ola Cabs - Working Professional Creators
Ola
Ola, from ANI Technologies, is one of India's largest ride-hailing apps, offering cabs, autos and more across hundreds of cities. Two of the most common journeys our users book are the daily office commute and the early-morning airport run, and both come with their own stress. We'd like working professional and travel creators to make relatable content around these rides. Examples: a "5 am airport run" vlog, a day-in-the-life with your office commute, how you use the ride to prep for a meeting or decompress, or tips for stress-free airport travel. Show booking the ride in the Ola app naturally as part of the routine. Deliverables: 1 Reel (30-60 sec); 2 Stories with app link; Paid partnership label. We'll provide ride credits for the shoot, plus a creator fee. Please get the driver's consent before showing them on camera, and don't film anything unsafe. Corporate lifestyle, "9 to 5" and frequent-traveller creators in Bengaluru, Mumbai, Delhi NCR, Hyderabad, Chennai and Pune are a good fit. Hindi, English or Hinglish.
Food Vloggers for a Zomato Dining Out Restaurant Discovery Campaign
Zomato
Zomato is one of India's best-known food delivery and restaurant discovery platforms, and its listed parent company is now called Eternal. Beyond delivery, a lot of people use Zomato to decide where to eat out: browsing menus, reviews and photos, and booking a table. We'd like food vloggers to make dining-out content using Zomato for discovery and booking. Plan an evening out, such as a date night, a family dinner or a Sunday brunch with friends. Use the app to shortlist places and book a table, then vlog the meal with an honest review of the food, ambience and value. Real reactions matter more than polished food photography. Deliverables: 1 YouTube vlog (8-15 min) or 2 Reels; 1 Short with the best dish of the night; Paid partnership disclosure. We'll reimburse the meal up to an agreed amount, plus a creator fee. Please don't quote discounts or offers unless they're live in the app when you post. Food vloggers in Delhi NCR, Mumbai, Bengaluru, Kolkata, Hyderabad and Pune with an engaged local audience are ideal. Hindi or English.
Local Food Explorers for Swiggy 'Hidden Gems in My City' Series
Swiggy
Swiggy is a food and grocery delivery platform operating across hundreds of Indian cities. Most people end up ordering from the same few places every week, but every city has small, brilliant restaurants that never make it to the top of the list. We'd like food creators to make a "hidden gems" series. Find 3-4 lesser-known local restaurants on Swiggy in your city, whether it's an old-school Udupi joint, a family-run momo place or a tiny biryani shop, order their signature dishes, and review them honestly. Share a bit of the restaurant's story if you can. The aim is to help your audience discover something new, and help small restaurants get noticed. Deliverables: 2 Reels (one restaurant per Reel, or a round-up); 1 carousel with your list; Stories with links to the restaurants on Swiggy. We'll reimburse your orders up to an agreed amount, plus a creator fee. Your picks and reviews should be your own. We won't tell you which restaurants to feature. We're looking for food creators with a strong local audience, in metros as well as cities like Indore, Coimbatore, Lucknow, Kochi, Nagpur and Bhubaneswar.
Finance Creators to Explain Insurance Basics on PhonePe in Regional Languages
PhonePe
PhonePe is India's leading UPI payments app, and it also offers insurance, mutual funds and other financial services. Many of our users are comfortable paying with UPI but have never bought insurance, or don't realise they can compare and buy it from the same app. We'd like personal finance creators who post in regional languages to make simple explainers on insurance basics. Topics could include why health insurance matters for families, how term insurance works, and what to check before buying a two-wheeler policy. Show how to browse and buy a policy on PhonePe as part of the video. Deliverables: 1 YouTube video (8-12 min) with an integrated segment; 2 Shorts on key takeaways; Insurance disclaimer and paid partnership disclosure. Please don't quote premiums or recommend a specific insurer. Point viewers to compare based on their own needs. Scripts will go through our compliance team. We're especially keen on creators who post in Tamil, Telugu, Kannada, Marathi, Bengali, Gujarati and Hindi, with a family-oriented audience aged 25-45. Budget will vary with language and channel reach.
Small-Town Creators to Show Everyday UPI Payments with Paytm
Paytm
Paytm, from One97 Communications, is a digital payments and financial services app covering UPI payments, bill payments, recharges and more. Paying with a QR code is now normal in most of India, but plenty of first-time smartphone users still find setting up UPI confusing. We want creators from smaller towns and cities who post in Hindi or regional languages to make simple, friendly how-to content. Show how to set up UPI on Paytm, pay at a local shop, pay an electricity or mobile bill, and stay safe from common UPI scams (never share your PIN, and don't trust "you've received money" requests). Content featuring parents or grandparents learning to pay digitally works really well. Deliverables: 2 Instagram Reels (45-90 sec); 1 Story set on UPI safety tips; Paid partnership label. Please focus on UPI and bill payments only. No lending, investment or banking product claims. Blur any personal or account details on screen. We're looking for creators with an engaged local audience in Uttar Pradesh, Bihar, Madhya Pradesh, Rajasthan, Odisha and similar regions. Smaller accounts are welcome.
Tech YouTubers for Flipkart Festive Sale Smartphone Picks
Flipkart
Flipkart is one of India's largest online marketplaces, and smartphones are among the most-searched categories during its big festive sales. Buyers are overwhelmed by choice, and they turn to tech YouTubers to tell them what's actually worth it. We'd like tech creators to make "best phones to buy in the Flipkart sale" videos across budgets, such as under Rs 15,000, under Rs 25,000 and under Rs 40,000. Make your picks based on your own testing. Include what to look out for during the sale: bank offers, exchange value, and checking the seller and warranty. Honest picks and "avoid these" advice are welcome. Deliverables: 1 long-form YouTube video (10-15 min); 2 Shorts (top pick per budget); Flipkart links in the description. We'll pay a creator fee. Product picks are entirely your editorial choice. Please only quote prices and offers that are live at the time of publishing, and mention that they may change. Hindi and English tech channels with a strong buyer-intent audience are the right fit. Regional-language tech creators (Tamil, Telugu, Bengali, Malayalam) are welcome too.
Fashion Creators for Myntra Wedding Season Lookbooks
Myntra
Myntra is India's leading fashion and lifestyle e-commerce platform, part of the Flipkart Group. Wedding season is one of the biggest times of the year for ethnic and occasion wear, and shoppers want styling ideas for every function, not just the main day. We're looking for fashion creators to put together a wedding season lookbook with pieces from Myntra: haldi, mehendi, sangeet, the wedding day and a reception look. Mix price points and show how to style, accessorise and repeat pieces smartly. Menswear creators and couple creators are very welcome, since "twinning" and coordinated looks do well. Deliverables: 1 lookbook Reel (5 looks); 1 carousel with product details; Stories with shoppable links. We'll provide a styling budget for the pieces you keep, plus a creator fee. Please choose products that are available in multiple sizes so your audience can actually shop them. We want creators with a strong styling point of view and an audience mainly aged 20-35 across India. Creators from different regions with regional wedding styles (South Indian, Bengali, Punjabi, Marwari) are especially welcome.
Affiliate Creators for Meesho Affordable Fashion & Home Finds
Meesho
Meesho is an online marketplace where small businesses sell directly to customers with zero commission. Shoppers come for affordable fashion, home and kitchen products and accessories, and many of them are in tier-2 and tier-3 India. We're building a group of affiliate creators who regularly share their Meesho finds. The format is simple: post honest "Meesho haul" or "under Rs 300 finds" content (kurtis, sarees, home decor, kitchen organisers, jewellery) with your affiliate links, and earn commission on the orders that come through. Honest ratings work best, so if a product wasn't great, tell your audience. What we expect: At least 4 posts or Reels per month featuring Meesho products; Affiliate links in Stories, bio or captions; Clear disclosure that links are affiliate links. There's no fixed fee. You earn commission on sales, with occasional bonus campaigns for top performers. We may send some products for review as well. Creators who post in Hindi, Tamil, Telugu, Bengali, Marathi or other regional languages are especially welcome. Homemakers, college students and budget fashion pages often do very well here.
Party Planning Reels with Blinkit for the Festive Season
Blinkit
Blinkit is a quick-commerce platform owned by Eternal (formerly Zomato). Along with groceries, people use it for last-minute party needs like decorations, snacks, drinks, gifts and even electronics. With the festive and party season around the corner, we'd like lifestyle creators to plan and throw a small get-together at home, a Diwali card party, a house-warming or a birthday, with everything ordered on Blinkit. Show the planning, the order, setting up the space, and the party itself. Hosting tips your audience can steal (snack boards, easy decor, playlist) will make the content more useful. Deliverables: 1 Reel (45-90 sec); 1 carousel with your "party checklist"; Stories on the day with app link. We'll provide order credits for the party supplies, plus a creator fee. No alcohol should be shown in the content. Lifestyle, home and hosting creators, couples and friend groups in metro cities are a great fit. Hindi, English or Hinglish. Please confirm Blinkit delivers to your area.
Zepto Giveaway Collab with City Food & Lifestyle Creators
Zepto
Zepto is a quick-commerce platform delivering groceries and daily essentials in minutes from dark stores. We want to grow awareness in a few cities where we're still building a following, and giveaways with local creators have worked well for us. We're looking for city-based food and lifestyle creators to run a giveaway with Zepto. You'd make a Reel showing a real order from the app, with snacks, a party pack or a festive hamper, and announce a giveaway of Zepto vouchers or a hamper for your followers. Entry mechanics (follow, comment, tag a friend) will be shared in the brief, and Zepto will handle delivering the prizes. Deliverables: 1 giveaway Reel; 2 Stories: one at launch, one announcing winners; Running and closing the giveaway within 5-7 days. There's a creator fee, and prizes are funded by us. Giveaway rules must follow Instagram's promotion guidelines, and we'll provide the terms and conditions text. We're looking for creators with a strong local audience in cities like Pune, Jaipur, Lucknow, Ahmedabad, Kolkata and Chandigarh. Please confirm Zepto delivers in your area.
Late-Night Craving Content with Swiggy Instamart - Hostel & Flatmate Creators
Swiggy Instamart
Swiggy Instamart is Swiggy's quick-commerce service, delivering groceries, snacks and household essentials in minutes. A lot of Instamart orders are small emergencies: the midnight Maggi craving, running out of milk before chai, or forgetting the birthday cake. We want creators who live with flatmates or in hostels to make funny, relatable skits around these moments, with Instamart arriving to save the day. Flatmate arguments over who finished the milk, a 1 am study break, last-minute party supplies, or a surprise for a friend all work. Make it feel like your real life and your real friends. Deliverables: 1 Reel (30-60 sec) skit; 2 Stories with app link; Paid partnership label. We'll provide order credits for the shoot, plus a fee. Please don't quote specific delivery times. Saying "in minutes" is fine. Student, flatmate and young working professional creators in cities where Instamart operates are the right fit. Hindi, English and Hinglish, or regional languages.
Home Chefs for BigBasket Weekly Meal Prep Videos
BigBasket
BigBasket, now part of the Tata group, is one of India's largest online grocery platforms, covering fresh fruit and vegetables, staples, dairy and pantry items. A lot of our customers plan their week around one big grocery order, and that's the habit we'd like to show. We're looking for home cooks and food creators to do a weekly meal prep video using a BigBasket order. Show your list, the delivery, washing and prepping vegetables, and cooking a few base items (chopped masala, dal, chutneys, marinated paneer or chicken) that make weekday cooking faster. Healthy tiffin ideas or meal prep for working couples are good angles. Deliverables: 1 Reel (60-90 sec) of the full prep; 1 carousel with your shopping list and meal plan; Stories with app link. We'll reimburse your grocery order up to an agreed amount, plus a creator fee. Home cooks, meal prep creators and working-parent food pages are a great fit. We'd like a mix of North Indian, South Indian and vegetarian/non-vegetarian creators across the campaign. Please confirm BigBasket delivers to your area.
Beauty Creators for Nykaa Sale Haul & Recommendations
Nykaa
Nykaa is a beauty, wellness and fashion platform that sells online and through its stores. Its big sale events are when a lot of shoppers stock up, and many of them look to creators for what's actually worth buying. We'd like beauty creators to make sale-focused content around our next big beauty sale: wishlists before the sale ("what I'm buying and why"), hauls afterwards with honest first impressions, and "skip vs. buy" lists. Cover a mix of skincare, makeup and hair care across price points, including Indian and international brands. Your recommendations should be your own. Deliverables: 1 wishlist Reel before the sale; 1 haul Reel or YouTube video after the sale; Stories during the sale with product links. There's a creator fee and a shopping budget for the haul. Please only quote discounts that are confirmed in the brief or visible in the app at the time of posting. We're looking for beauty creators with a trusted voice, an audience mostly aged 18-35, and a track record of honest recommendations. Hindi, English or regional languages.
Snapchat Creators to Try On Lenskart Frames with AR Lenses
Lenskart
Lenskart is an eyewear brand selling frames, sunglasses and contact lenses online and through its stores. Choosing glasses is quite personal, and many people want to see how a frame looks on their face before they buy. That's why virtual try-on suits Snapchat so well. We're looking for Snapchat creators to make fun, quick try-on content: trying different frame styles on camera, asking your audience to vote on their favourite, "which frame suits my face shape", or a before/after of picking new glasses. A store visit to finalise your pick is a nice way to close the story. Spotlight videos and Stories work best. Deliverables: 3 Spotlight videos over 2 weeks; 1 Story series with a poll on frame styles; Paid partnership label. You'll get a pair of frames or sunglasses of your choice, plus a fee. Eye test and prescription advice should come only from Lenskart's optometrists. Please don't give eye health advice in your content. We're looking for Snapchat-first creators with an audience mostly aged 16-26 in India. Glasses-wearers are especially welcome!
Music & Lifestyle Creators for a boAt Earbuds Launch Campaign
boAt
boAt is an Indian audio and wearables brand known for headphones, earbuds, speakers and smartwatches, with a young, music-loving audience. For an upcoming earbuds launch, we want creators who can make the product feel like part of a lifestyle, not just a spec list. We're looking for music, dance, travel and lifestyle creators to feature the earbuds in content their audience already loves: a beat-making video, a dance routine, your gym playlist, a commute vlog, or a "what's on my playlist this week" Reel. Mention a couple of features naturally (we'll share key points), but the creative idea should be yours. Deliverables: 1 Instagram Reel (30-45 sec); 3 Stories, including one with a swipe-up link; Raw footage for brand reposting. The earbuds are yours to keep, plus a fee. Please don't quote battery life or other specifications unless they come from our official brief. Creators with an audience mostly aged 16-28, a strong visual style and good reel engagement are the right fit. Hindi, English or regional languages.
Fitness & Tech Creators to Test a Noise Smartwatch for 2 Weeks
Noise
Noise is an Indian brand making smartwatches, earbuds and other wearables. Most people buying a budget smartwatch want to know a few simple things: does it track workouts properly, how long does the battery actually last, and is the app any good? We'll send you a Noise smartwatch to wear every day for two weeks. Use it for your workouts, sleep, steps and notifications, then share an honest review. Did the step count roughly match your phone? How did sleep tracking compare with how you actually slept? How many days did the battery last? What would you change? Deliverables: 1 review (Reel, Short or YouTube video, 1-8 min); 2 Stories during the trial period; Paid partnership label. The watch is yours to keep, along with a small fee. Please don't make medical claims about health features. Talk about them as wellness tracking, and state that the watch isn't a medical device. Fitness, runners, gym-goers and budget tech creators are a good fit. Hindi or English. Smaller accounts with real engagement are very welcome.
Ather Owners & Riders to Create Weekend Ride Content
Ather Energy
Ather Energy designs and makes electric scooters and runs Ather Grid, its fast-charging network. Ather owners are a pretty passionate community, and the best stories about the scooters tend to come from them rather than from us. We're looking for creators who already own an Ather (or are buying one soon) to make ride content: weekend rides out of the city, a day of running errands, charging stops on the Grid, or the small features you use every day. Couples and friend groups riding together are great too. We want the scooter to appear as part of your life, not as a spec sheet. Deliverables: 1 Reel (30-60 sec) from a ride; 1 carousel or photo dump; Stories during the ride. There's a creator fee, and selected creators may be invited to future community rides and events. Riding safely is essential: helmets on, no filming while riding, and follow traffic rules in every shot. We're especially keen on creators in Bengaluru, Chennai, Pune, Hyderabad, Kochi and Delhi NCR. Please mention which Ather model you own when applying.
EV & Auto YouTubers for an Ola Electric Ownership Review
Ola Electric
Ola Electric makes electric scooters in India. People considering an EV scooter have plenty of questions about real-world range, charging at home, the software and features, servicing and running costs compared with a petrol scooter. We're looking for automotive and EV creators to do a proper ownership-style review of an Ola scooter after using it for a few weeks as their daily ride. Cover city commuting, real range versus claimed range, charging, the app and ride modes, and your honest view of the after-sales and service experience. Balanced reviews are more convincing than gushing ones, so viewers should come away with a clear picture of who the scooter suits. Deliverables: 1 YouTube review (12-18 min); 2 Shorts (range test, feature highlights); Link and disclosure in the description. A scooter will be provided on loan for the review period, plus a creator fee. All range and cost figures should come from your own testing, with your test conditions explained. Hindi and English two-wheeler, EV and commuter channels are a great fit.
Campus & College Creators for Rapido Bike Taxi Commute Content
Rapido
Rapido is India's largest bike-taxi platform and also offers auto and cab rides. For students, a bike taxi is often the quickest and cheapest way to get to class, a metro station or an internship, especially in traffic-heavy cities. We'd like campus and student creators to make fun, relatable commute content: "how I get to college in 15 minutes", the daily metro-to-campus ride, running late for an exam, or comparing commute options in your city. Keep it light. Skits, POV videos and day-in-the-life formats all work. Deliverables: 1 Reel (30-60 sec); 2 Stories with app download link; Paid partnership label. Ride credits will be provided, along with a small fee. Safety matters: please show helmets being worn in every bike ride shot, and don't film while riding. We're looking for student creators from cities like Bengaluru, Hyderabad, Pune, Delhi NCR, Chennai, Kolkata, Jaipur and Lucknow, with an audience mostly aged 18-25. Smaller accounts with a strong campus following are perfect.
Pre-Diwali Deep Clean: Home Creators to Book Urban Company Services
Urban Company
Urban Company connects customers with trained, verified professionals for home services like cleaning, salon at home, appliance repair, painting and more. The weeks before Diwali are when almost every household in India tries to deep clean, and it's also one of our busiest times. We're looking for home and lifestyle creators to book an Urban Company service as part of their pre-festive prep, such as full home cleaning, a kitchen or bathroom deep clean, sofa cleaning or AC servicing, and document it. Show the booking in the app, the professional at work (with their consent), the before and after, and your honest take on the experience. Combine it with your own decor or festive prep content for a natural fit. Deliverables: 1 Reel (45-90 sec) with before/after; 3 Stories on the day of the service; Paid partnership label. We'll cover the cost of the service, plus a creator fee. Please get the service professional's permission before filming them. Home decor, organisation, cleaning-tok and family lifestyle creators in cities where Urban Company operates are a great fit. Hindi, English and regional languages are welcome.
Witty Creators on X for CRED's Credit Card Bill Day Conversations
CRED
CRED is a members-only app that rewards people for paying their credit card bills on time and offers a range of financial products. The brand has always had a sharp, playful voice, and a lot of that conversation happens on X. We're looking for creators on X who are funny, observant and good at writing about everyday life in urban India. The theme is bill day: the moment you open your credit card statement, the "who spent this?" panic, the friend who's always maxed out, or the satisfaction of paying in full and on time. CRED fits in naturally as the place where paying your bills on time is a habit worth rewarding. Short posts, memes and quote-post riffs all work. Deliverables: 4-5 posts over 2 weeks, timed around the start of the month; 1 short thread or meme series; Clear #ad disclosure. Please don't encourage overspending or present credit as free money. The underlying message is responsible use. We're also not looking for any specific reward or cashback claims beyond what's in our brief. We care about tone. Show us posts you've written that made people laugh.
Creators to Explain 'Your First SIP' with the Groww App
Groww
Groww is an investment platform for investing in stocks, mutual funds and more. A lot of our new users are starting their first SIP, and they're often nervous: which fund, how much, and what happens if the market falls? We'd like creators who speak to young earners to make a beginner-friendly Reel series on starting a first SIP. Cover what a SIP is, why starting small and early matters, the difference between index funds and active funds in simple terms, and what to do (and not do) when markets drop. Show the steps in the Groww app, from completing KYC to setting up a SIP, without recommending a specific fund. Deliverables: 2 Instagram Reels (45-90 sec); 1 carousel summarising the basics; Mandatory mutual fund risk disclaimer and paid partnership label. In line with SEBI's rules, creators must either be SEBI-registered or keep content purely educational, with no fund recommendations and no return claims. Creators who make content for students, first-jobbers and young professionals are a great fit. Hindi, English or Hinglish.
Finance Educators on X to Write Threads on Long-Term Investing (Zerodha)
Zerodha
Zerodha is India's largest stockbroker by active clients, offering discount broking and investing tools. A lot of the investing conversation in India happens on X, and too much of it is about quick trades and tips. We'd like to work with finance educators on X to write threads that encourage long-term thinking: how compounding works in practice, why most retail traders lose money in F&O, how to read an annual report, or how to build an emergency fund before investing. Where it's useful, threads can point to free learning resources like Varsity or show how a tool like Coin or Console helps with something specific. Deliverables: 3 threads over 6 weeks; Clear paid partnership disclosure on each. In line with SEBI's rules on associations with finfluencers, we're only working with SEBI-registered professionals or creators whose content is purely educational, with no stock recommendations or return claims of any kind. Please state your registration status when applying. We value a calm, evidence-led voice and genuine engagement in replies. Please share 2-3 threads you've written that you're proud of.
Startup & SaaS Founders on LinkedIn to Share How They Use Razorpay
Razorpay
Razorpay is a payments and business banking platform that helps businesses accept, process and disburse payments, from payment gateway and payment links to subscriptions and payouts. Most of our customers come through word of mouth from other founders and finance teams. We'd like to work with LinkedIn creators who are founders, CFOs, or write about startups, SaaS and fintech. The content should be grounded in real experience. How did you set up payments when you launched? How do you handle subscriptions, failed payments or international customers? What did you learn about reconciliation the hard way? Razorpay should come up where it's genuinely part of your story. Deliverables: 2 LinkedIn posts over a month (text, carousel or short video); Optional: a LinkedIn Live with someone from Razorpay's product team. We'll fact-check any product claims, but we won't edit your opinions. If you're not a Razorpay user, you can still apply with a broader "payments for early-stage startups" angle. Your audience should include founders, finance leaders or product people in India. Relevance matters more than follower count here.
Cricket Creators for Dream11 Free-to-Play Contest Content
Dream11
Dream11 is India's largest fantasy sports platform. Since the Online Gaming Act 2025, it runs free-to-play contests only, with no paid entry and no cash winnings. Fantasy cricket is still a great way for fans to test their cricket knowledge, and that's what we want creators to focus on. We're looking for cricket creators who do match previews, player analysis, pitch reports or fan banter to build Dream11 into their match-day content. Talk through how you'd pick your team for an upcoming match, explain your captain and vice-captain choices, and invite your audience to join your free contest and compete for bragging rights. Deliverables: 1 match-preview YouTube video or live stream with a Dream11 segment; 2 Shorts (team picks, post-match reactions); App link and disclosure in the description. Strictly no mention of money, prizes, deposits or "winning big". All content will go through a compliance review. Creators must be 18+. Hindi and English cricket channels with an engaged match-day audience are ideal. Regional-language cricket creators are welcome too.
Esports & Mobile Gaming Streamers for MPL Free-to-Play Tournaments
MPL
MPL started as a mobile esports and skill-gaming platform. Since the Online Gaming Act 2025, it no longer offers real-money gaming in India. This campaign is only about free-to-play games and esports-style community tournaments, with no cash prizes, deposits or winnings mentioned anywhere. We're looking for mobile gaming streamers to host or take part in free community tournaments on MPL. You'd play live with your viewers, commentate, and bring the competitive energy that makes esports fun to watch. Short highlight clips from the streams will help us reach more players. Deliverables: 2 live streams (60-90 min each) on YouTube; 3 Shorts with highlights; App link in descriptions and pinned chat. All content will be reviewed against our compliance guidelines, and we'll ask for edits if anything sounds like real-money gaming. Creators must be 18+. Mobile gaming streamers who play in Hindi or regional languages and have an active live chat community are the right fit. Please share your average concurrent viewers when applying.
UPSC & Govt Exam Creators for Unacademy Prep Strategy Videos
Unacademy
Unacademy is an online learning platform with live classes and test prep for competitive exams, including UPSC, state PSCs, SSC, banking and more. Government exam aspirants rely heavily on YouTube for strategy, motivation and topper advice. We're looking for creators in the government exam space, such as qualified candidates, interview-stage aspirants and experienced educators, to make strategy videos. Examples: how to plan the last six months before prelims, making notes for current affairs, answer writing practice, or how you'd prepare while working a full-time job. Include an honest segment on how you used (or would use) Unacademy's classes or test series. Deliverables: 1 YouTube video (12-20 min); 2 Shorts with key tips; Link and disclosure in the description. Please don't promise selection or ranks, and any claims about results must be accurate and verifiable. Hindi-medium creators are especially welcome, as a large share of aspirants prepare in Hindi. Please tell us which exams you cover and your own exam background.
NEET & JEE Aspirant Creators for Physics Wallah Study-With-Me Content
Physics Wallah
Physics Wallah is an affordable edtech platform for school students and engineering and medical entrance aspirants. A big part of our community is students preparing for JEE and NEET, many from smaller towns, who share their prep journey online. We'd like to work with student creators, either current aspirants or recent toppers and qualifiers, who make study vlogs, "study with me" sessions, timetable breakdowns or exam-prep advice. Show how you actually study: your routine, how you use PW lectures and test series, how you handle backlogs and mock test stress. Real and relatable is the goal, including the bad days. Deliverables: 2 YouTube videos or long Shorts over a month; 2 Instagram Reels cross-posted; Link to PW in descriptions. If you're a current aspirant, please don't let this get in the way of your preparation. We'll keep the schedule light. Creators under 18 will need a parent's or guardian's consent for the agreement. Hindi and Hinglish creators are especially welcome. Smaller channels with a genuine student audience are a great fit.
Working Professionals on LinkedIn to Share Their upGrad Upskilling Story
upGrad
upGrad offers online degree and certificate programmes in partnership with universities, in areas like data science, management, technology and marketing. Most of our learners are working professionals trying to switch roles, move up or get a qualification without leaving their job. We're looking for LinkedIn creators who have done an upGrad programme, or who write about careers and upskilling, to share genuine stories. What made you consider a course mid-career? How did you balance it with work? What did it do (or not do) for your career? We'd also welcome posts on evaluating online programmes: questions to ask, red flags, ROI. Deliverables: 2 LinkedIn posts over 4 weeks (text, carousel or video); Optional: 1 LinkedIn Live or audio event with an upGrad programme lead. Please don't make claims about guaranteed salary hikes or placements. Share your own experience, or point to official programme information. We want creators whose audience is mostly working professionals in India, aged 25-40, across tech, business and marketing. Engagement and relevance matter more than follower numbers.
Teacher Creators for Vedantu Exam-Prep Shorts (Classes 9-12)
Vedantu
Vedantu is a live online tutoring platform for school students, from regular board exam prep to JEE and NEET. With board exams a few months away, students are looking for quick, clear help with tough topics, and short-form video is where many of them look first. We want teachers and education creators to make exam-focused YouTube Shorts for classes 9-12: one concept or trick per Short. Think a Physics numerical solved in 60 seconds, a Chemistry reaction mnemonic, a Maths shortcut, or common mistakes students make in board answers. Each Short should end by pointing students to Vedantu for full live classes. Deliverables: 6 YouTube Shorts over 4 weeks; 1 longer video (8-10 min) on a full board-exam topic; Link in the description and pinned comment. You should be a teacher, tutor or subject expert. Please mention your subjects and boards (CBSE, ICSE or state boards) when applying. Accuracy is non-negotiable, and we'll review content before it's published. Hindi and English are both welcome. Calm, clear explainers do better than high-energy content for this audience.
New Mums for Mamaearth Baby Care UGC Content
Mamaearth
Mamaearth, part of Honasa Consumer, began with baby care and still has a range of baby products, including lotions, washes, oils, diaper rash cream and more. New parents want to see products being used by other parents, in real homes, with real babies. We're looking for new mums (and dads!) with babies up to around two years old to create short, natural videos of their baby care routine using Mamaearth products: bath time, massage, changing, bedtime. These videos will mainly be used on Mamaearth's product pages and ads, so they should feel calm, warm and real. You don't need a big following, just good lighting and a natural way of talking to camera. Deliverables per creator: 3 short vertical videos (15-30 sec); 1 voiceover version explaining your routine; Usage rights for website and paid ads for 6 months. Products are yours to keep, plus a per-video fee. Baby safety comes first: never leave your baby unattended while filming, and please patch test any product. No medical claims, please. Parents from across India are welcome, in Hindi, English or regional languages.
Acne-Prone Skin Creators for a 4-Week The Derma Co Review
The Derma Co
The Derma Co is a skincare brand from Honasa Consumer offering active-ingredient products designed for specific concerns like acne, pigmentation and sun protection. Real people documenting real skin, without filters, is what our audience trusts most. We're looking for creators who deal with acne, active breakouts or post-acne marks and are open to sharing a 4-week routine with The Derma Co products (cleanser, a targeted serum and sunscreen, matched to your concern). Film your skin in the same natural light at the start, at week 2 and at week 4, and talk honestly about what changed, what didn't, and how your skin reacted. Deliverables: 1 Reel at the start (routine introduction); 1 Reel at the end (4-week honest review); Stories with check-ins during the month. Products are yours to keep, plus a fee. No filters, no editing your skin. We'll ask you to patch test first, and if a product irritates your skin, stop and tell us. Please don't make claims about curing acne. Creators of any gender are welcome. Skin positivity and honest skincare creators are an especially good fit.
Skincare Educators to Explain Actives Using Minimalist Products
Minimalist
Minimalist is a skincare brand built around transparent, science-backed formulations. Product names show the active ingredient and its percentage on the label. Our audience is curious about ingredients like niacinamide, salicylic acid, retinol and vitamin C, but a lot of them are confused about how to use them together. We want skincare educators, such as dermatologists, cosmetic chemists, aestheticians or creators known for ingredient-focused content, to make clear explainers. Topics could include how to start retinol without irritating your skin, which actives you shouldn't layer together, or building a simple routine for oily, acne-prone skin. Use Minimalist products as examples where they fit. Deliverables: 1 YouTube video (8-12 min) or 2 Shorts; 1 Instagram Reel cross-post; Paid partnership disclosure. Products are yours to keep, plus a fee. Please stick to evidence-based advice and recommend a patch test and a dermatologist for serious skin concerns. No exaggerated before/after claims. Please mention your qualification or background when applying. Hindi or English.
Makeup Artists & Beauty Creators as SUGAR Cosmetics Brand Ambassadors
SUGAR Cosmetics
SUGAR Cosmetics is a colour cosmetics brand sold online and through retail stores, known for long-wear lipsticks, eye makeup and bold shades. We're looking for a few beauty creators to represent SUGAR over the next six months. As an ambassador, SUGAR would become a regular part of your content: bridal and party looks, everyday makeup, new launch first impressions, and tutorials with techniques your audience can actually try. We'll share upcoming launches early so you get to create before anyone else. We're especially interested in creators who are trained makeup artists, or who are good at teaching technique. What the partnership includes: 2 Reels and 1 YouTube video or long tutorial per month; Coverage of new launches; Participation in one brand shoot or store event; Category exclusivity for colour cosmetics during the term. Compensation is a monthly retainer plus products. We'd like creators who represent a range of Indian skin tones and who are comfortable with bold colour. Please share recent brand work, audience demographics and examples of your tutorials when you apply.
Hair Care Creators for a WOW Skin Science Monsoon-to-Winter Routine Series
WOW Skin Science
WOW Skin Science is a personal care brand known for its natural-ingredient skin and hair care products. Indian hair changes a lot with the seasons: frizz in the monsoon, dryness and dandruff in winter. That's the problem we'd like this campaign to speak to. We're looking for hair care and beauty creators to share a seasonal hair routine using WOW products, such as shampoo, conditioner, hair oil and a mask. Show your wash-day routine, what changed over 3-4 weeks, and the before/after on camera. Keep it practical: how often to oil, how much product to use, what to avoid. Deliverables: 1 YouTube Short or Reel (wash-day routine); 1 follow-up Reel after 3-4 weeks; Product links in Stories. Products are yours to keep, plus a fee. Please avoid medical claims like curing hair fall or dandruff. Describe your own experience instead. We'd like creators with different hair types: straight, wavy, curly, oily scalp, dry ends. Please mention yours. Hindi, English and South Indian languages are welcome, as hair-oiling content does very well regionally.
Anime & Pop-Culture Fans Wanted for The Souled Store Merch Drops
The Souled Store
The Souled Store makes officially licensed pop-culture merchandise and apparel, including superhero, anime, TV show and movie designs on T-shirts, hoodies, joggers and accessories. Our community are fans first, and we want creators who are too. If you post about anime, Marvel/DC, gaming, K-drama or pop culture in general, we'd love to send you a few pieces from the fandoms you care about. Make content that feels like you: a "fit check" in your favourite character tee, a reaction to the merch, cosplay-adjacent styling, or a video ranking your favourite designs. We're not looking for a plain product shot. What we'd like: 1 Reel featuring the pieces; 1-2 Stories tagging the brand; Mention of the fandom/collection in your caption. This is a barter collaboration: products are yours to keep, and there's no cash fee for this round. Creators we enjoy working with will be considered for paid campaigns around bigger collection launches. Please tell us which fandoms you're into when applying. We'll match products accordingly. Small, engaged accounts are welcome.
Menswear Creators for Snitch Outfit Content (Paid Ads Usage)
Snitch
Snitch is a D2C men's fashion brand known for trendy, affordable clothes, including shirts, co-ords, cargos, denim and overshirts, sold mostly online. Our customers are young guys who want to look put-together without spending a lot. We're looking for menswear creators to make outfit videos that we can also run as ads. You'd pick 4-5 pieces from our current range and build looks around them: college fit, date night, a wedding sangeet look, a travel outfit. Transitions, "rate my fit" and "styling one shirt three ways" formats all work well. Show the fit and fabric up close. Our audience wants to know how it'll actually look on them. Deliverables: 2 Reels on your profile; Raw footage and edits for ad use; Paid usage rights (whitelisting) for 3 months. Pieces are yours to keep, plus a fee that includes usage rights. We want creators with different body types, not just one look, so please share your height and size. Audience should be mostly men aged 18-30 in India. Hindi, English or Hinglish.
30-Night Sleep Test: Creators to Review a Wakefit Mattress
Wakefit
Wakefit sells mattresses, furniture and home essentials online and through its stores. Buying a mattress online is still a big leap for many people, and an honest review from someone who's slept on it for a month helps more than any product page. We'll send you a Wakefit mattress (we'll help you pick the right one for your sleep style). Sleep on it for around 30 days and then share a proper review: unboxing (the roll-pack unrolling is always fun), first few nights, comfort, back support, heat and how it compares with your old mattress. Mention anything you didn't like too. Deliverables: 1 YouTube review (6-10 min) or a Reel plus a carousel; Unboxing Stories when the mattress arrives; Paid partnership disclosure. The mattress is yours to keep, plus a fee. Please don't make health or medical claims, such as fixing back pain. Just share how it felt for you. Home, lifestyle, young couples and "setting up my first home" creators are a great fit. Hindi or English.
Home Cooks to Review Licious Fresh Meat & Seafood in a Recipe Reel
Licious
Licious delivers fresh meat and seafood in major Indian cities, cleaned, cut and packed so you can start cooking straight away. We want home cooks and food creators to put it to the test in their own kitchens. We'll send you a box with chicken, mutton and fish or prawns. Cook something you're known for, whether it's Sunday chicken curry, a coastal fish fry or a weekday stir-fry, and talk honestly about the product while you cook: freshness, how it was cut and cleaned, and how it tasted in the final dish. Deliverables: 1 recipe Reel (45-90 sec); 1 carousel or Stories with the recipe; Your honest opinion of the product in the caption. Products are yours to keep, along with a small fee. If something wasn't up to the mark, tell us and tell your audience. That's what a review is for. Home cooks, regional cuisine creators and "easy dinner" creators are all welcome. We're especially keen on Bengali, Malayali, Goan, Hyderabadi and Punjabi recipes. Please confirm Licious delivers to your area before applying.
Mom Creators to Try Country Delight's Daily Milk Subscription
Country Delight
Country Delight delivers milk, dairy and everyday grocery items to homes on a daily subscription, ordered through its app. Milk is one of the few things almost every household buys every day, and families are particular about where it comes from. We'd like family and mom creators to try a Country Delight subscription for two weeks and share their honest experience: morning delivery, the taste of the milk, using it for chai, kids' breakfast and homemade paneer or curd, and how easy it is to manage the subscription in the app (pausing for trips, adding items). Deliverables: 1 Reel ("two weeks with Country Delight"); 2-3 Stories during the trial; Paid partnership label. We'll cover the subscription for the trial period, plus a creator fee. Please keep any claims about purity, nutrition or health to what's in the brief we share. Family, parenting and home-cooking creators in cities where Country Delight delivers are ideal, so please check your area first. Hindi, English and regional languages are all welcome.
Home Brewing Creators for Blue Tokai Coffee
Blue Tokai
Blue Tokai Coffee Roasters roasts specialty coffee from Indian estates, sold online and through its cafes. More people in India are brewing coffee at home now, with French presses, pour-overs, AeroPresses and moka pots, and we'd love to see what home brewers do with our beans. We'll send you a selection of freshly roasted coffee (choose your grind or whole bean). Brew it your way and share the process: your setup, recipe, tasting notes and which coffee you liked best. A cold brew or iced coffee recipe is welcome as the weather allows. Casual is fine. A calm morning ritual video can work as well as a detailed brew guide. What we'd like: 1 Reel featuring your brew; 1-2 Stories with tasting notes; Tag Blue Tokai and mention the estate or blend. This is a barter collaboration: you keep the coffee, and there's no fee for this round. Coffee enthusiasts, food and cafe creators, and slow-living or morning-routine creators are all welcome. Smaller accounts with a real interest in coffee are exactly who we want.
Fitness Creators as cult.fit Ambassadors for a 3-Month Centre Journey
Cult.fit
cult.fit is a fitness platform with gyms and group workout centres, online classes and healthy food. Group classes like strength, HRX, yoga, dance fitness and boxing are a big part of the experience. We're looking for fitness creators who'll work with us as ambassadors for three months. You'd train at a cult centre near you and document it: trying different formats, building consistency, honest progress updates, the community in class, and the days you didn't feel like showing up. We're not after dramatic transformation content. We'd much rather show realistic, sustainable fitness that people can relate to. What the partnership includes: 3 Reels per month, plus regular Stories; 1 class you co-host or attend with followers (in-centre meet-up); Membership for the term, plus a monthly fee. We'll want creators in cities with cult centres, such as Bengaluru, Mumbai, Delhi NCR, Hyderabad, Pune and Chennai. Please share how often you train and what kind of fitness content you make. All body types and fitness levels are welcome. What matters is that you're consistent and your audience trusts you.
Doctor & Health Educator Creators for Tata 1mg Lab Test Awareness
Tata 1mg
Tata 1mg is an online healthcare platform offering medicine delivery, lab tests and teleconsultations. Preventive health check-ups are one of the most useful things people can do, but most only get tested when something feels wrong. We'd like qualified health creators, such as doctors, pharmacists, dietitians and certified health educators, to make awareness content on preventive testing. Which basic tests should someone in their 30s consider? What do HbA1c, lipid profile or vitamin D results actually mean? How often should parents over 60 get checked? Where relevant, show how booking a home sample collection on Tata 1mg works. Deliverables: 1 YouTube video (6-10 min) or 2 Shorts; 1 Instagram Reel cross-post; Paid partnership disclosure. You must hold a relevant medical or health qualification, and please mention it when applying. Content should be general awareness only, not a diagnosis. Scripts will go through a medical review on our side. Hindi and English creators with a calm, trustworthy style work best for this. Clear explanations are more important than reach.
Family Creators to Show Ordering Monthly Medicines on PharmEasy
PharmEasy
PharmEasy is an online pharmacy and diagnostics platform. Many of our regular users are adult children managing medicines and health check-ups for their parents, often from another city. That's the story we'd like creators to tell. If you look after a parent's or grandparent's medicines, show how you handle it: uploading a prescription, setting up the monthly order, having it delivered to their home, and booking a home sample collection for routine blood tests. Keep it personal and real. The worry about whether Mummy-Papa have their BP medicines is something a lot of people will relate to. Deliverables: 1 Reel (45-90 sec); 2 Stories with app link; Paid partnership label. Important: no medical advice, no naming of specific prescription drugs, and no claims about health outcomes. Please make sure any family members on camera are comfortable being filmed, and blur prescriptions and personal details. Family, parenting and everyday lifestyle creators aged roughly 25-45 are the right fit. Hindi, English and regional languages are all welcome.
Term Insurance Explainers by Finance Creators for Policybazaar
Policybazaar
Policybazaar is an online insurance marketplace where people compare and buy policies from multiple insurers, including term life, health, motor and more. Term insurance is one of the most important financial products for young earners with dependants, yet most people put off buying it or get mis-sold an expensive plan. We'd like personal finance creators to make clear, unbiased explainers on term insurance: why it matters, how much cover you need, the difference between term and investment-linked plans, what riders are, and why disclosure matters at the time of buying. Then show how to compare plans across insurers on Policybazaar. Deliverables: 1 YouTube video (10-15 min) with an integrated segment; 1 Instagram Reel cut-down (cross-post); Mandatory insurance disclaimer and paid partnership disclosure. Please don't recommend a specific insurer or quote premiums as final. Viewers should be pointed to compare based on their own profile. All scripts will be reviewed by our compliance team. We want creators with established credibility in money content, ideally with an audience of salaried 25-40 year olds. Hindi or English.
Bike & Car Creators to Test CARS24's Instant Selling Process
CARS24
CARS24 is a marketplace for buying and selling used cars and bikes, with instant online valuation and doorstep inspection. The question we hear most from sellers is "will I really get a good price?" We want automotive creators who are actually planning to sell a car or bike to test the process and show it on camera. Get an online valuation, book the inspection, and show the final offer and how payment and paperwork are handled. If you also try selling elsewhere and compare, that's fine. We're confident enough to be compared. Deliverables: 1 YouTube video (8-12 min) or 2 Reels; 1 Short with the final result ("I sold my bike in X hours"); Link and paid partnership disclosure. We'll pay a creator fee whether or not you go through with the sale. Selling is entirely your decision. Please only show the offer and process as it actually happened. Bike vloggers are especially welcome for this round, alongside car channels. Hindi, English or regional languages.
First-Time Car Buyers to Document Buying a Used Car on Spinny
Spinny
Spinny sells quality-checked used cars online and through its hubs, with test drives, home delivery and warranty. Buying a used car still makes a lot of people nervous, especially if it's their first car. We're looking for creators who are genuinely planning to buy a used car in the next couple of months to document the process with Spinny: browsing cars in the app, shortlisting, the test drive, checking inspection reports, financing or paperwork, and delivery day. Share your actual doubts along the way. Things like "how do I know the odometer is genuine?" or "what's covered in the warranty?" are what other buyers want answered. Deliverables: 1 YouTube vlog of the full journey, or a 3-part Reel series; Stories at key moments (test drive, delivery day); Paid partnership disclosure. The car purchase is your own decision and at your own cost. We'll pay a creator fee for the content, and you're free to walk away if you don't find the right car. Young professionals, couples and family lifestyle creators in cities where Spinny operates are a great fit. Hindi or English.
Car Reviewers for CarDekho 'Which Car Should I Buy?' Comparisons
CarDekho
CarDekho is an auto marketplace where buyers research new and used cars, compare prices and specs, read reviews, and buy or sell. Our users are usually weeks into researching their next car and stuck between two or three options. We'd like automotive creators to make comparison videos that help with exactly that decision. For example: two popular compact SUVs, or a first car for a young family under a set budget. Drive both cars, talk about real-world comfort, space, features and running costs, and use CarDekho to show on-road prices, variant comparisons and user reviews. Be opinionated. Viewers want to know which one you'd buy and why. Deliverables: 1 long-form YouTube comparison (12-20 min); 2 Shorts with quick verdicts; Link in the description and pinned comment. We can help with car access for some comparisons. Please make sure prices quoted are from CarDekho at the time of recording, with a note that prices vary by city. Hindi and English car channels with an engaged audience of buyers (not just enthusiasts) are ideal.
Budget Travel Creators for Weekend Getaways with OYO
OYO
OYO is a hospitality platform offering budget hotels and homes across India and abroad. In India, a lot of our bookings come from people taking short trips, such as a weekend in Rishikesh or Lonavala, a family visit or a work trip to a nearby city. We want budget travel creators to make a weekend getaway video: plan a short trip, book a stay on OYO, and show your audience the full experience, including the booking, check-in, room tour, the area around the property and what you got up to. Include a rough cost breakdown so viewers can plan something similar. Honest room tours help people more than polished hotel montages. Deliverables: 1 YouTube vlog (8-15 min) or 1 Reel plus a carousel; Stories during the stay; Booking link and paid partnership disclosure. We'll cover the stay for the trip and pay a creator fee. Destination is your choice, though we'd like a mix of hill stations, pilgrimage towns and beach destinations across the campaign. Student travellers, couples and "travel on a budget" creators are a great fit. Hindi or English.
Regional Storytellers for a Festival Content Series on ShareChat
ShareChat
ShareChat is a social media platform where people share content in their own Indian language, from devotional posts and Good Morning wishes to local news, poetry and jokes. Festivals are some of the busiest times on the app. We're looking for regional creators to run a short festival content series on ShareChat through the upcoming festive season. It could be the stories behind local festivals and rituals, festive recipes from your region, devotional songs or poetry, greetings people will want to share, or fun family moments. Pick what fits your style. Posts should be in your language and made for ShareChat's audience, who tend to be from smaller towns and families. Deliverables: 10 posts (videos or image posts) over the festive period; 1 live session on a festival day; Engagement with comments and shares. We'd like creators who post in Hindi, Marathi, Gujarati, Bengali, Odia, Tamil, Telugu, Kannada, Malayalam or Punjabi. Teachers, homemakers, devotional singers and local storytellers often do very well here, so please don't hold back if you're not a typical influencer. Compensation is a fixed fee for the series.
Dance & Trend Creators to Post Natively on Moj
Moj
Moj is ShareChat's short-video app, with a strong audience for regional-language entertainment. We want more original creators posting on Moj, people who start trends rather than copy them. This campaign is for creators who make dance, lip-sync, comedy or trend-led short videos and want to build an audience on Moj. Over a month, you'd post regularly on Moj, take part in a couple of in-app trends and challenges we're running, and engage with your audience in comments. We'd like the content to be native to the app, not just Instagram Reels reposted with a watermark. What we're asking for: 12 original videos on Moj over 4 weeks; Participation in 2 in-app hashtag challenges; 1 live session, if you're comfortable. We'll pay a monthly fee based on how regularly you post, with extra support from our creator team (featuring and challenge visibility) for creators who stay consistent. We're especially keen on creators who post in Bhojpuri, Telugu, Tamil, Kannada, Marathi, Bengali or Punjabi. Please share links to your existing short-video work on any platform.
Spirituality & Lifestyle Creators for an AstroTalk First-Consultation Experience
AstroTalk
AstroTalk is an online platform where people consult astrologers over chat or call. Some people are curious about astrology but have never tried a consultation, and others are curious about what it's like to do one online. We'd like creators who already make spirituality, astrology or tarot content, or lifestyle creators who are genuinely interested in the topic, to share their experience of an AstroTalk consultation. Choose an astrologer, have a chat or call about something you're curious about (career, relationships, timing), and talk about the experience: how you chose, how the session went, and how you felt afterwards. Deliverables: 1 Reel (45-90 sec) on your experience; 2 Stories with app link; Paid partnership label. Please don't present predictions as guaranteed outcomes, and avoid any content that suggests people should make medical, financial or legal decisions based on a reading. We'll cover the consultation cost. Hindi and regional-language creators are especially welcome, as a large share of our users prefer them. Audience should be 18+.
Parenting Creators for FirstCry Newborn Essentials Reviews
FirstCry
FirstCry is one of India's largest online stores for baby and kids' products, with clothing, diapers, feeding, toys, strollers and more, plus physical stores in many cities. New parents rely heavily on other parents' advice when buying for a baby, which is why we want to work with parenting creators. We're looking for parents (expecting, or with a baby under 12 months) to review a set of newborn essentials from FirstCry, such as clothing, diapers, bath and skincare products, and a feeding or travel item. Use them for a couple of weeks and share what genuinely helped, what you'd skip, and what you wish you'd known as a first-time parent. Deliverables: 1 Reel ("newborn essentials that actually helped us"); 1 carousel with individual product notes; Stories during the trial. We'll send the products to keep, plus a fee. Please don't make health or safety claims about any product beyond what's on the label, and always follow safe practices when filming with your baby. Mums, dads and parent couples who post honest, relatable parenting content are welcome. Hindi, English and regional languages all work.
Beauty UGC Creators for Purplle Product Listing Videos
Purplle
Purplle is a beauty and personal care e-commerce platform with its own range of brands alongside many others. We want more real, relatable video on our product pages and in our ads. Less studio, more "here's how it actually looks on my skin". We're building a pool of UGC creators for ongoing briefs. Each brief will be for one product, such as a serum, sunscreen, kajal, lip tint or shampoo, and you'll shoot short vertical videos showing application, texture, finish and an honest first impression. Shot at home on your phone in good natural light is perfect. Typical deliverables per brief: 2-3 raw vertical videos (15-30 sec); 1 edited version with voiceover or text; Usage rights for Purplle's website, app and paid ads. Products are yours to keep, plus a per-video fee. Posting on your own account is optional. We especially want creators with different skin tones, skin types and hair textures, and creators from outside the metros, because that's who shops on Purplle. Please share sample UGC or beauty content when applying. Big follower numbers are not needed.
Tech Creators to Sell an Old Phone on Cashify and Review a Refurbished One
Cashify
Cashify is a marketplace for selling, buying and refurbishing used smartphones, laptops and other electronics. Two questions come up from people again and again: "Will I get a fair price for my old phone?" and "Is a refurbished phone actually any good?" We want tech creators to answer both in one video. Part one: get a quote for one of your old phones on Cashify, go through the pickup and inspection, and show what you were paid. Part two: buy a refurbished phone from Cashify and give it the full review treatment: condition, battery health, performance, warranty and packaging. Compare the price with buying new. Deliverables: 1 YouTube video (10-15 min); 1-2 Shorts ("I sold my old phone for Rs X"); Link and disclosure in the description. We'll cover the cost of the refurbished phone and pay a creator fee. Please be completely honest about the condition of the refurbished unit, both good and bad. We're looking for Hindi or English tech channels that make phone reviews, buying advice or budget tech content.
Budget Haul Creators: 'Everything Under Rs 500' on Snapdeal
Snapdeal
Snapdeal is a value-focused online marketplace, popular with price-conscious shoppers, especially outside the big metros. Our customers want to know one thing: is it worth the money? We're looking for creators who do budget hauls to make an "everything under Rs 500" (or Rs 299, your call) haul from Snapdeal. Fashion, home decor, kitchen items, accessories, whatever your audience would actually buy. Unbox on camera and rate each item honestly on quality, fit and value. If something disappointed you, say it. Our audience can tell when a review is fake, and honest hauls do much better. Deliverables: 1 Reel or YouTube Short (45-90 sec); 1 carousel or Story set with links to the items you liked; Paid partnership tag. We'll reimburse the haul up to an agreed amount, and there's a small creator fee on top. Creators from tier-2 and tier-3 cities, and those who post in Hindi or regional languages, are especially welcome. Student creators and "affordable fashion" pages are a great fit. Smaller accounts with real engagement are preferred over large accounts with low interaction.
Long-Term Brand Ambassadors for CaratLane's Festive & Gifting Season
CaratLane
CaratLane, a Titan company, sells jewellery online and through its stores across India. We're looking for a few creators to work with us as ambassadors through the festive, wedding and gifting season, roughly October to February. Over the period, we'd like you to make CaratLane part of your content in ways that suit your page: festive outfit styling, gifting ideas for Diwali, Karwa Chauth, anniversaries or Valentine's Day, try-on sessions at a CaratLane store, and the occasional GRWM. We'll agree a content calendar with you, but we're not looking for the same post repeated with a different product. What the partnership includes: 2 Reels and 1 carousel per month; Stories around key festive dates; Participation in one store event or shoot; Exclusivity in the jewellery category for the duration. Compensation is a fixed fee for the term, plus jewellery pieces. We're looking for established fashion or lifestyle creators with a strong, mainly Indian audience and a consistent visual style. Couple creators are welcome for the gifting content. Please share your recent brand work and audience demographics when applying.
Everyday Fine Jewellery Styling Reels for BlueStone
BlueStone
BlueStone sells fine jewellery online and in its retail stores. Alongside bridal and festive jewellery, a lot of its range is lightweight gold and diamond pieces meant to be worn every day, not locked away. That's the angle for this campaign. We want fashion and lifestyle creators to style one or two everyday BlueStone pieces, like a pair of studs, a slim chain or a ring, across a week of real outfits: office, brunch, a family function, a casual evening. The message is that fine jewellery can be part of your everyday style. If you want, include a visit to a BlueStone store to try on pieces before choosing. Deliverables: 1 styling Reel ("one piece, five looks" or similar); 1 carousel with close-up shots; Stories with product links. Jewellery will be loaned for the shoot and returned afterwards, plus a creator fee. Please mention your city so we can check store access. We're looking for creators with a polished but approachable style, mostly women aged 24-38, who post workwear, everyday fashion or minimal styling content.
Home Decor Creators to Document a Livspace Interior Project
Livspace
Livspace is a home interiors and renovation platform. Homeowners work with a designer on everything from modular kitchens and wardrobes to full-home interiors, with the materials and execution handled through the platform. We want to work with home decor and interior creators who are about to do up a new home or renovate part of one with Livspace. The content should follow the project over a few months: first design meeting, mood boards and 3D renders, material selection, site progress, and the final reveal. Tell it honestly. Renovations always have hiccups, and showing how they were handled builds more trust than a perfect reveal alone. Deliverables (over the project timeline): 3-4 Reels across key stages; 1 final home tour Reel or YouTube video; Regular Stories during the project. This is for creators with a real interiors project in a city where Livspace operates. Commercial terms (including any project benefit) will be discussed individually. You should already post home decor, home tours, DIY or interiors content, with a mainly urban audience in their late 20s to 40s who are buying or renovating homes.
Renting in a New City? Creators for NoBroker House-Hunting Vlogs
NoBroker
NoBroker is a property platform where owners and tenants connect directly, without a broker, for renting, buying and selling homes. Our biggest audience is young people moving to a new city for work or studies who don't want to pay a month's rent as brokerage. We're looking for creators who are genuinely house-hunting, or have just moved, to make a house-hunting vlog. Show how you searched on NoBroker, the visits (the good flats and the strange ones), the questions you asked owners, negotiating rent and deposit, and finally moving in. Practical tips like what to check before signing an agreement or red flags in a rental listing make the content more useful. Deliverables: 1 YouTube vlog (8-15 min) or 2 Instagram Reels; Stories during the search; App link and paid partnership disclosure. Creators in Bengaluru, Mumbai, Pune, Chennai, Hyderabad and Delhi NCR are preferred. Please don't film inside someone's home without the owner's consent, and blur addresses and personal details. Student, young professional and "moving to a new city" creators are the right fit.
City Creators for 'Shifting Day' Content with Porter
Porter
Porter is an intra-city logistics platform. You can book a two-wheeler, mini-truck or truck to move anything within your city, from a single parcel to a full house shift. Shifting homes is one of the most stressful things people do in a city, and nearly everyone has a story about it. We want city lifestyle creators who are actually moving soon (or helping a friend move) to document the day: packing chaos, booking a Porter vehicle, loading up, getting to the new place, and unpacking. It can be funny, messy and real. That's the point. Small business owners using Porter for deliveries are also welcome to apply with a different angle. Deliverables: 1 Reel (45-90 sec) of the shifting day; 3 Stories during the move; Caption mention of the vehicle type you booked. We'll cover your Porter booking for the move and pay a fee. Creators in Bengaluru, Mumbai, Delhi NCR, Hyderabad, Pune and Chennai are preferred. Please apply only if you have a genuine move coming up in the next 4-6 weeks. We'd rather wait for the real thing than stage it.
D2C Founders & E-commerce Creators to Demo Shiprocket for New Sellers
Shiprocket
Shiprocket is a shipping and logistics platform for online sellers. Through one dashboard, sellers can compare courier partners, print labels, manage COD and handle returns. A lot of our new users are small sellers who've just started selling on Instagram or their own website and are figuring out shipping for the first time. We're looking for e-commerce and small-business creators to make a practical "how I ship my orders" video. Show the full flow: adding an order, picking a courier, scheduling pickup and tracking. If you run your own small brand, use it as the example. Talk about the real problems (RTO, COD headaches, delivery delays) and how you handle them. Deliverables: 1 YouTube tutorial (8-12 min); 1 LinkedIn or Instagram cross-post summarising your key tips; Signup link in the description. Creators who run D2C brands themselves, or teach e-commerce and Shopify setup, are ideal. Hindi and English both work, and we especially want to reach sellers in tier-2 cities. Please avoid quoting specific shipping rates, as they change. Point viewers to the platform for current pricing.
LinkedIn Supply Chain Creators to Talk About Delhivery's Logistics Network
Delhivery
Delhivery is one of India's largest integrated logistics providers, covering express parcels, part-truckload and full-truckload freight, warehousing and supply chain services. Many of our business customers are D2C brands, SMEs and enterprises who make shipping decisions based on what peers in their industry say. We'd like to partner with LinkedIn creators who write about supply chain, e-commerce operations or D2C growth. The content could take a few shapes: a visit to one of our facilities with a post on what you saw, a breakdown of how parcel delivery works end to end in India, or a practical post for founders on choosing a logistics partner as they scale. Delhivery should be part of the story, but we don't want it to be a brochure. What we're looking for: 2 LinkedIn posts (text, carousel or short video) over a month; Optional facility visit (Gurugram or another hub, to be agreed). Your audience should include founders, ops heads or supply chain professionals in India. Follower count is less important than who follows you. We'll fact-check any numbers you use about our network before publishing.
Trucking & Transport Vloggers to Feature the BlackBuck App
BlackBuck
BlackBuck, run by Zinka Logistics, is a technology platform for India's truckers and fleet operators. It connects them with loads for intercity trips and offers tools like FASTag, fuel and vehicle tracking. Our users are truck owners and drivers, and they spend a lot of time on YouTube. We want to work with Hindi-speaking trucking and transport vloggers, the creators who film life on the highway, long-haul trips, dhaba stops and the realities of running a truck. The idea is to show how BlackBuck fits into a trucker's routine: finding a return load, tracking the trip, managing FASTag and fuel. Use your own trips and your own way of storytelling. Deliverables: 1 YouTube video with an integrated BlackBuck segment (2-3 minutes within your vlog); 1 Short focused on one feature; App link in the description and a pinned comment. Please only talk about features you've actually used. We'll share a feature guide, but the opinions should be your own. You should be a working driver, fleet owner or a creator who regularly travels with trucking crews. Regional-language channels (Punjabi, Tamil, Telugu) are also welcome.
Auto Creators to Explain Car & Bike Insurance Renewals with ACKO
ACKO
ACKO is a digital insurance company offering car, bike, health and travel insurance directly to customers, with no agents in between. Many vehicle owners simply renew whatever their dealer or agent suggests without understanding what they're paying for. We'd like to change that. We're looking for automotive YouTubers to make a practical guide to motor insurance. What's the difference between third-party and comprehensive cover? What do zero depreciation and engine protection add-ons mean? How does No Claim Bonus work, and what happens during a claim? Then walk through getting a quote and renewing a policy for your own car or bike on ACKO. Deliverables: 1 YouTube video (8-14 min) with an integrated ACKO segment; 1 Short on a key tip, such as "don't lose your NCB"; Disclosure and insurance disclaimer in the description. Please don't quote premium prices in the video, as they vary by vehicle and city. Product claims will be reviewed by our compliance team. Car and bike review channels, ownership vlogs and road trip creators are a great fit. Hindi or English.
Hinglish Comedy Creators for a MobiKwik Payments Skit
MobiKwik
MobiKwik is a digital wallet and payments app that also offers lending and investment products. For this campaign, we want to stay light: everyday payments such as bill payments, recharges and paying friends. We're looking for comedy and sketch creators to make a short skit around a relatable payments moment. Think the friend who never pays back, the electricity bill you forgot until the last day, or splitting a dinner bill that turns into a fight. MobiKwik should show up as the easy way out, not the punchline. Your style of humour matters more to us than a polished script, so pitch us your concept. Deliverables: 1 Instagram Reel (30-60 sec); 1 Story with app download link; Paid partnership tag. The skit shouldn't mention lending products, interest rates or cashback figures unless they're in the brief we send. Creators with a strong Hindi or Hinglish audience, especially from Delhi NCR, Uttar Pradesh, Rajasthan and Madhya Pradesh, are a good fit. Couple creators and friend-group skit pages are welcome too.
Small Business Creators to Show How Shopkeepers Use BharatPe
BharatPe
BharatPe works with small merchants such as kirana stores, chemists, chai stalls and salons, offering QR code payments, lending and other financial services. Our audience isn't the person paying; it's the shop owner. We want creators who make content for small business owners and shopkeepers to visit a couple of local merchants who use BharatPe and film a real "day at the shop" style video. How do they accept payments? How do they check settlements? Have they used any other BharatPe services? Let the shopkeeper do most of the talking. Their words are worth more than any script. Deliverables: 1 YouTube video (6-10 min) built around 2-3 merchant stories; 2 Shorts with the best moments; Link and disclosure in the description. We'll help coordinate merchant visits in your city, and all merchants will give consent before filming. Please don't make claims about loan amounts, interest rates or approval times. Lending details must come only from our approved brief. Creators who post in Hindi or regional languages about small business, local entrepreneurship or "business ideas" are a strong fit. Experience filming on location is important.
SEBI-Registered Educators for Upstox Investing Basics Videos
Upstox
Upstox is a discount broking platform for trading and investing in equities, F&O and mutual funds. We're putting together a set of beginner investing videos and want to work with educators who are qualified to make them. Because of SEBI's rules on how regulated entities can work with finfluencers, this brief is open only to SEBI-registered investment advisers or research analysts, or to creators whose content is purely educational and contains no buy/sell recommendations. Please tell us your registration status when you apply. The topics are basics for first-time investors: opening a demat account, the difference between trading and investing, how SIPs in mutual funds work, reading a stock's basic fundamentals, and why F&O is risky for beginners. A walkthrough of the Upstox app for account opening and placing a first order can be part of the video. Deliverables: 1 long-form YouTube video (12-18 min); 2 Shorts; Required disclaimers on screen and in the description. No stock tips, no return promises and no live trading P&L screenshots. All scripts go through compliance review. Hindi or English. We value clarity and credibility far more than subscriber numbers.
Tech Creators for Short Explainers on Crypto Safety with CoinSwitch
CoinSwitch
CoinSwitch is an Indian crypto investment platform for buying, selling and holding digital assets. Most of our users are first-time crypto investors, and the questions they ask most are about safety: how to spot scams, keep accounts secure and avoid fake apps. We want short-form creators to make punchy, useful Reels on crypto safety. Examples: "3 crypto scams doing the rounds on WhatsApp", "how to tell a fake exchange app from a real one", or "why you should turn on 2FA today". Where it fits, show how these safety features work inside the CoinSwitch app. What we need: 2 Instagram Reels (30-60 sec each); 1 Story set with a quiz or poll on crypto safety; Paid partnership tag and risk disclaimer. Please note that content must be educational and must follow ASCI's guidelines on virtual digital assets. No price predictions, no return claims, and no encouraging people to invest money they can't afford to lose. Scripts will be reviewed before shooting. We're looking for tech, cybersecurity awareness or personal finance creators with a mostly 18+ audience. Hindi and Hinglish creators are especially welcome.
Crypto Education Creators for CoinDCX 'Know Before You Invest' Series
CoinDCX
CoinDCX is an Indian cryptocurrency exchange offering crypto trading, investing and Web3 products. A lot of new users come in after seeing hype on social media without understanding how crypto works, how it's taxed in India, or how risky it can be. We'd like to fix part of that. We're looking for YouTube creators who make finance or tech explainers to produce a beginner-friendly educational video. Topics could include how a crypto exchange works, what KYC and wallet security mean, India's tax rules on crypto (the flat tax on gains and TDS on transactions), and basic risk management. A walkthrough of the CoinDCX app (signing up, KYC, placing a small buy, setting up security) can be a part of it. Deliverables: 1 YouTube video (10-15 min); 2 Shorts on specific concepts; Mandatory risk disclaimer on screen and in the description. This is strictly educational. No price predictions, no "10x" talk, no specific coin recommendations. All content must follow ASCI's guidelines for virtual digital asset advertising, and our team will review scripts before recording. Hindi or English creators with an audience mostly over 18.
Explainer Creators to Help Users Understand slice's Move to a Small Finance Bank
slice
slice has merged with North East Small Finance Bank and is transitioning to Slice Small Finance Bank. For a lot of our existing users, mostly young Indians who knew slice as a fintech app, this raises fair questions. What changes? Is my money safe? What does a small finance bank actually do? We'd like to work with finance educators on YouTube to make clear, neutral explainers on what a small finance bank is, how it's regulated by the RBI, how it differs from a payments bank or a fintech app, and what account holders should look for. Within that, there'd be a segment on slice's transition based on information we've made public. Deliverables: 1 YouTube explainer (8-12 min) with an integrated segment; 1 Short on the key points; Disclosure and our standard disclaimer in the description. We're looking for creators known for calm, accurate explainers rather than hype. All factual statements about slice will be reviewed by our legal and compliance team before publishing, and nothing should be framed as investment advice. Hindi or English channels with an audience of 20-35 year olds preferred. Budget will depend on channel reach.
OneCard Metal Card Unboxing & Review by Young Professional Creators
OneCard
OneCard, from FPL Technologies, is a mobile-first credit card platform best known for its metal card, managed entirely through the app. Our core audience is digitally savvy young professionals who may be getting their first or second credit card. We'd like creators to show the full experience honestly: applying through the app, the metal card arriving and being unboxed, and how controls like spending limits, card lock and transaction tracking work in day-to-day use. Then give your opinion after using it for a few weeks. What do you like, and what would you change? Deliverables: 1 Reel (unboxing + app walkthrough), 45-90 sec; 1 follow-up Story set after 2-3 weeks of use; Paid partnership label and our standard credit disclaimer. You should be eligible for a credit card and willing to actually use it. We won't ask you to apply for something you don't need. Please avoid statements that encourage overspending or present credit as free money. Responsible-use messaging is a must. Tech, personal finance and young-professional lifestyle creators are a good fit. Hindi, English or Hinglish.
Twitter/X Finance Voices for Jupiter's Money Habits Threads
Jupiter
Jupiter is a neobanking app offering a savings account through a partner bank, along with payments and investment tools. Our users are mostly young salaried people who want a simpler way to manage money than a traditional bank app. For this campaign we want to work with finance creators who are active on X. The format is threads: practical, useful threads on money habits for people early in their careers. Topics could include setting up an emergency fund, splitting salary into buckets, avoiding UPI overspending, or tracking subscriptions. Jupiter fits in naturally where it makes sense, for example showing how you'd set up a savings pot or track spends in the app. What we'd like: 3 threads over 4 weeks (6-10 posts each); At least one thread with app screenshots; Clear #ad or paid partnership disclosure. We care about whether your audience trusts you. Creators who give sensible, non-hype advice and have real conversations in their replies are what we're after. No stock tips or return promises, please. Apply with links to 2-3 threads you've written that did well.
Creators for 'Where Did My Salary Go?' Spend-Tracking Content with Fi
Fi
Fi Money is a banking app that offers a savings account through a partner bank, with spend analytics built in. It automatically sorts your spending into categories, so you can see where your money actually went this month. That's the hook for this campaign. We want creators to do a relatable month-end money review: "I tracked every rupee for 30 days, here's what I found". Show your spending breakdown in the app (blur anything sensitive), point out the surprises (food delivery, anyone?), and share one or two changes you're making next month. The tone should be honest and a bit self-deprecating, not preachy. We're looking for: 1 Instagram Reel (45-90 sec); 1 carousel with your top spending insights; Stories with the app link. Creators who make content for young professionals, such as first-job life, budgeting, living alone in a new city or money mistakes, are the right fit. You don't need to be a finance expert, but you do need to be comfortable showing a version of your real spending. All posts need a clear paid partnership label and must avoid promising returns or interest rates beyond what's in our brief.
Personal Finance YouTubers to Explain Health Insurance Basics with Navi
Navi
Navi is a digital-first financial services company offering health insurance, personal loans, mutual funds and home loans through its app. For this campaign we're focusing on health insurance, because most young Indians either don't have a policy or rely only on their employer's cover without understanding it. We want personal finance creators to make an explainer for first-time buyers: why your corporate cover might not be enough, what sum insured actually means, waiting periods, co-pay, room rent limits, and how to read a policy document. In the second half, show how buying or exploring a policy on the Navi app works. Keep it educational and balanced. We don't want "buy this now" content. Deliverables: 1 YouTube video (10-15 min) with an integrated Navi segment; 1 Short summarising the key takeaways; Link and disclosure in the description. All content must carry a clear paid partnership disclosure and the standard insurance disclaimer we provide. Claims about the product will be checked by our compliance team before publishing. We're looking for creators with a track record of sensible money content in Hindi or English, aimed at salaried 22-35 year olds.
Card Game Creators for Free-to-Play Rummy Tutorials (Games24x7)
Games24x7
Games24x7 runs skill-gaming platforms including RummyCircle and My11Circle. Since the Online Gaming Act 2025 changed what can be offered, we're focusing on free-to-play formats. This brief is strictly about learning and enjoying the game, with no cash, prizes or deposits mentioned anywhere. Rummy is a game a lot of Indians grew up playing with family, but many younger players don't know the rules properly. We want creators to make clear, friendly tutorials: how melds and sequences work, common beginner mistakes, strategy tips, and some practice gameplay in free mode. Deliverables: 1 YouTube tutorial (8-12 min); 2 Shorts on quick tips; App link in the description. All scripts and edits go through a compliance review before publishing. Creators must be 18+ and comfortable keeping the content strictly on gameplay and strategy. We're looking for creators who already make card game, board game or strategy content in Hindi or English. Calm, clear explainers suit this better than high-energy reaction content. Budget depends on channel size and reach, so tell us your average views per video.
Casual Gaming Creators for WinZO's Free-to-Play Games (No Real-Money Content)
WinZO
WinZO is a mobile gaming platform with a large audience in smaller Indian cities. Following the Online Gaming Act 2025, this campaign is only about free-to-play social and casual games. There must be no references to cash prizes, deposits, winnings or betting of any kind. We're looking for gaming creators who post in Hindi or regional languages to stream or record casual gameplay on WinZO: quick matches, games with friends, funny moments, challenges. The aim is entertainment. Show that it's a fun place to play with friends when you have ten minutes free. What we're asking for: 1 YouTube video or live stream segment (10+ min of gameplay); 2 YouTube Shorts from the session; App link in the description. All content will be checked against our compliance brief before it goes live, and we'll ask for edits if anything sounds like real-money gaming. Please only apply if you're comfortable with that. Creators should be 18+ with a mostly adult audience. Mobile gaming creators from tier-2 and tier-3 cities are a strong fit. Budget is modest and set per creator.
Food Creators for a Behrouz Biryani Taste Test Series (Rebel Foods)
Rebel Foods
Rebel Foods runs a group of delivery-first food brands, including Behrouz Biryani, Faasos and Oven Story. This campaign is for Behrouz, where biryani is the whole point. We want food creators in our delivery cities to order Behrouz on Swiggy or Zomato and do a proper taste test on camera. Open the box, talk about the aroma, the rice, the meat, the portion size, the raita and gulab jamun if it's part of the meal. Compare it with what you'd normally order, or with your favourite local biryani. Biryani is personal and people argue about it, and honest takes do far better than generic "so yummy" content. Deliverables: 1 Reel (30-60 sec) taste test; 2 Stories, one tagging the delivery app you ordered from. We'll reimburse your order (up to a set amount for a family-size meal) and pay a creator fee. Food creators from Mumbai, Delhi NCR, Bengaluru, Pune and Hyderabad are preferred, but please confirm Behrouz delivers to your area. We're mainly looking for creators who post food reviews, street food or restaurant content, with a mostly local audience.
Label-Reading Creators for The Whole Truth Protein Bars
The Whole Truth
The Whole Truth makes protein bars and snacks with a clean label: no added sugar and nothing hidden on the back of the pack. The brand is built on transparency, so we want creators who actually read ingredient lists and enjoy calling out what's really in packaged food. The content we're after is food label education with our products in it. Compare a few popular "healthy" snacks you can find in any supermarket against ours, explain what the ingredients and numbers mean, and let your audience decide. A taste test of a few flavours is also welcome. Please don't name and shame other brands in a way that could be misleading. Stick to what's printed on the label. What we'd like: 1 Reel (45-90 sec): label breakdown or snack swap video; 1 Story set with a taste test of 2-3 flavours. This is a barter collaboration to start. We'll send an assorted box of bars and snacks to keep. Creators whose content performs well will be offered paid work in our next campaign. Nutritionists, dietitians, fitness coaches and "what I eat in a day" creators are a great fit. Small accounts with an engaged audience are welcome.
Gifting Season Content with The Man Company Grooming Kits
The Man Company
The Man Company sells premium grooming and personal care for men: fragrances, body wash, beard and skin care, often packed as gift sets. With Diwali, wedding season and year-end gifting coming up, we want creators to show these kits as a thoughtful, grown-up gift rather than a last-minute buy. We're open to two kinds of creators. Men's lifestyle and grooming creators can unbox a kit, use the products, and talk about what makes a good gift for a brother, partner or colleague. Couple creators and gifting/lifestyle creators can do the gift-giving moment itself: surprising a partner or dad, wrapping ideas, a "gifts under Rs 2,000 for him" type of video. Deliverables: 1 Reel (30-60 sec); 2 Stories with product links; Mention of the specific kit in the caption. We'll send the gift set(s) to keep, plus a fee. Please keep fragrance descriptions grounded. Talk about how it smells to you and when you'd wear it, rather than making claims about how long it lasts unless you've tested it. Audience should be mostly urban India, aged 22-40. Hindi, English or Hinglish is fine.
Makeup Creators to Review MyGlamm Products, Honestly
MyGlamm
MyGlamm is a D2C beauty brand from the Good Glamm Group, selling makeup and skincare online. We want real reviews from makeup creators. Not a highlight reel, just your honest take after using the products properly. We'll send a curated box that could include lipsticks, foundation or a base product, kajal and a couple of skincare items, matched to your skin tone where possible. Use them for at least a week, then make a review. Swatches, wear tests (how does the lipstick hold up after lunch?), shade matching for Indian skin tones, and how it compares with what you usually use are all fair game. If something didn't work, you can say so. That's what makes reviews worth watching. What we need: 1 review Reel or a YouTube Short; 1 carousel with swatches or before/after; Stories during your trial, with product links. Creators across skin tones are strongly encouraged to apply, and please mention your undertone and usual shade. We're looking for creators who already post makeup tutorials, GRWMs or product reviews. Products are yours to keep, and there's a modest fee for the content.
Hair Creators for BBlunt Styling Tutorials at Home
BBlunt
BBlunt is a hair care and styling brand that grew out of a salon, and now sells products for heat protection, hair colour, styling and everyday hair care. We want more people to see that salon-style hair is possible at home, and hair creators are the best people to show it. We're looking for creators who make hair tutorials, with any hair type or texture. The brief: pick 2-3 BBlunt products from the kit we send and build a simple, repeatable look around them. That could be heat-protected blowout waves, a quick fix for frizzy monsoon hair, a party look, or how you look after coloured hair. Show the before and after clearly and explain each step. Deliverables: 1 tutorial Reel (45-90 sec); 1 carousel or Stories set with product names and steps; Honest feedback in the caption on how the products worked for your hair. We'd really like to see a range of hair types, including curly, wavy, thick and fine hair, so please mention yours when applying. Products are yours to keep along with the creator fee. English or Hinglish preferred, though regional-language creators with strong engagement are welcome to apply.
Fitness Creators for a Long-Term MuscleBlaze Ambassador Role (HealthKart)
HealthKart
HealthKart is a nutrition and wellness platform, and MuscleBlaze is its sports nutrition brand, best known for whey protein and gym supplements. We're looking for a small group of fitness creators to work with us as ambassadors over the next six months. This isn't a one-post deal. We want people who train seriously and talk to their audience about nutrition regularly, so MuscleBlaze can become a natural part of that content. Think gym vlogs, what you eat in a day, cut or bulk updates, workout splits, or myth-busting videos on protein. The products should show up because you use them, not because there's a script. What the role involves: 2 integrated YouTube videos per month (long-form or Shorts); Regular mentions in community posts and Instagram cross-posts; A unique discount code for your audience; Availability for one product shoot during the term. We need creators with real credibility: a consistent training history, sensible nutrition advice, and no wild transformation claims. Certified trainers, competitive athletes and sports science students are especially welcome. Hindi or English. Compensation is a monthly retainer plus products. Please share your channel, average views and the kind of fitness content you make.
Bearded Creators Wanted to Try Beardo's Beard Care Range
Beardo
Beardo makes grooming products for Indian men, and beard care is where the brand started: beard oils, washes, balms and growth-focused products. We want to put these in front of guys who actually grow and maintain a beard and see what they think. We'll send you a beard care kit. Use it for a couple of weeks as part of your routine, then make a Reel or video about it: your beard routine, what you used, how your beard felt and looked, what worked and what didn't. Grooming tutorials, "my 5-minute beard routine" or a styling video for a wedding or date night are all good formats. Please be honest. If something didn't suit you, say so. What we're looking for: 1 Reel featuring the products in your routine; 2 Stories during the trial period; Tag Beardo and use the product name in the caption. This is a barter collaboration: you keep the products, and there's no cash fee for this round. We'll pick creators for paid campaigns later based on content quality. You should have a beard (obviously) and post men's grooming, style or lifestyle content. Smaller accounts are very welcome, and we care more about how your audience engages than your follower count.
Fashion Creators to Style Pieces from BRND.ME's Apparel Labels
Mensa Brands
Mensa Brands, now operating as BRND.ME, runs a portfolio of digital-first consumer brands, with fashion and apparel a big part of the mix. We're looking for fashion creators to style pieces from a few of our labels for the upcoming wedding and festive season. The brief is styling-led, not a plain haul. We'd like to see how you'd wear our pieces in real situations: a mehendi look, office-to-dinner outfits, an easy festive look that doesn't need a tailor. Pair them with your own wardrobe, mix brands, and show your audience the outfit from a few angles. Your styling sense is the reason we're reaching out. Deliverables: 1 styling Reel (3-4 looks) featuring our pieces; 1 carousel post with outfit details; Brand tags and product links in Stories. We'll ship 3-4 pieces for you to keep, plus a fee. We're open to both menswear and womenswear creators, and the specific label you get matched with will depend on your style and audience. Please tell us your sizes and the kind of looks you usually post. We prefer creators with a clear personal style and good engagement over very large accounts. Audience should be mainly in India, aged roughly 20-35.
Home & Kitchen UGC Creators for GlobalBees Portfolio Brands
GlobalBees
GlobalBees acquires and grows D2C brands that sell mainly on Amazon, Flipkart and their own websites. Many of our brands are in home, kitchen and everyday-use categories, and the thing that moves the needle for them is good, honest product video, both for listings and for performance ads. We're building a small pool of UGC creators who can shoot short, natural-looking videos of products being used at home: unboxing, first impressions, how it works, before/after where it makes sense. The videos don't have to go on your own feed. We mainly need the raw content, which our brand teams will use on marketplace listings and paid social. What a typical brief looks like: 2-3 vertical videos (15-45 sec) per product; Clean, well-lit home setting, shot on phone is fine; Voiceover or face-to-camera in Hindi or English; Usage rights for paid ads for 6 months. We'll send products to keep, plus a per-video fee. Your follower count matters less here than your ability to shoot clean, convincing content. Please share 2-3 sample UGC videos when applying. We expect to run multiple briefs across different brands, so creators who deliver well will get repeat work.
Homemaker Creators in Small Towns for DealShare Grocery Savings Videos
DealShare
DealShare is a social commerce app for value-conscious grocery shoppers, mainly in tier-2 and tier-3 India. Our customers care about one thing above all: getting good quality staples at a fair price. We're looking for homemaker and family creators in smaller cities who can try ordering their regular groceries through DealShare and tell their followers honestly how it went. Did the prices work out cheaper than the local kirana? Was the quality of the dal, oil and atta okay? Was delivery on time? We want real opinions, not a sales pitch. What we're asking for: 1 Reel showing the order arriving and a quick price comparison; 1-2 Stories sharing your experience after using the products. This is a barter collaboration: we'll send you a grocery order (staples and household items) for your family to keep, in exchange for the content. No cash fee is involved at this stage. Creators who do well may be considered for paid work later. You should be posting in Hindi or your regional language, and most of your audience should be local. Smaller accounts with an engaged, mostly local following are exactly what we want. Please check DealShare delivers to your area before you apply.
Smart-Shopping Creators to Explain NeuCoins on Tata Neu
Tata Neu
Tata Neu brings shopping, travel and financial services from different Tata brands into one app. Our users earn NeuCoins on their purchases and can redeem them across the app. Plenty of people have the app installed but don't really understand how the rewards add up. That's what this campaign is for. We want creators who make savings, deals or "how I save money" content to show a real example. Say you order groceries, buy a gadget or book a hotel through Tata Neu, earn NeuCoins, and use them on your next purchase. Walk your audience through it on screen. Keep it practical and relatable: something like "here's what I actually saved this month" works better than listing features. Deliverables: 1 Instagram Reel (30-60 sec) showing a real purchase-and-redeem journey; 2 Stories with app link; Caption that explains the rewards in plain language. We'd love creators who post personal finance tips for young earners, budget lifestyle content or deal-hunting content. Please don't make claims about specific cashback percentages unless they're confirmed in the brief we send you, because offers change frequently. English, Hindi or Hinglish content all work.
LinkedIn Tech Creators for a Tata Digital Engineering & Careers Series
Tata Digital
Tata Digital is the Tata Group company that builds and runs the group's consumer digital businesses, including the Tata Neu super app. Behind the app is a large product and engineering team working on problems at serious scale: payments, loyalty, search and personalisation across several brands. We want to tell that story to engineers, product managers and data folks on LinkedIn. We're looking for creators who already write about software engineering, product management or careers in tech, and who can turn a conversation with our team into a genuinely interesting post. This is employer branding, but we don't want it to read like a job advert. What this could look like: A text or carousel post after a session with one of our engineering or product leads; A short video or document post on a specific problem the team works on; A post on what working on a multi-brand consumer platform is like. We're looking at 2-3 posts per creator over about six weeks. Your audience should be mostly working tech professionals in India, ideally 2-10 years into their careers. Bengaluru-based creators are a plus for in-person sessions, but it isn't a requirement. We'll review posts for factual accuracy only. The voice should stay yours.
Tech YouTubers for Festive Gadget Buying Guides at Reliance Digital
Reliance Digital
Reliance Digital sells consumer electronics through its stores and website, from phones and laptops to TVs, ACs and kitchen appliances. Ahead of the festive shopping season, we want to help buyers make better decisions, and we think tech creators do that far better than a banner ad. We're looking for YouTube creators to make buying-guide style videos, for example "Best laptops for college students under Rs 60,000" or "Which 55-inch TV should you actually buy this Diwali". Part of the video should be shot at a Reliance Digital store near you, comparing products side by side, talking to the floor staff and showing what the in-store experience is like. We don't need you to call every product the best. Honest comparisons are what make these videos useful. Deliverables: 1 long-form YouTube video (8-15 min) with an integrated segment; 1 YouTube Short cut from the same shoot; Link to reliancedigital.in in the description. You should already make gadget reviews, comparisons or buying advice, in Hindi or English. A consistent upload history matters to us more than subscriber count alone. Final products and store location will be agreed with each creator before the shoot.
Monthly Grocery Haul Reels for JioMart
JioMart
JioMart is Reliance Retail's online shopping platform. Most families in India still do one big grocery shop at the start of the month, and that's the habit we want to tap into for this campaign. We need family and home creators to film an honest monthly grocery haul ordered on JioMart: staples like atta, rice, dal and oil, plus snacks, cleaning supplies and personal care. Show the order, the unboxing when it arrives, how you sort it into the kitchen, and what you think of the prices and delivery. If you usually compare prices or track your monthly kitchen budget, even better. That's the kind of practical content our audience responds to. Deliverables per creator: 1 Instagram Reel (45-90 sec) of the haul and unboxing; 3 Stories, including one with a link to the app; Pinned comment or caption mention of JioMart. Ideal creators post home management, kitchen organisation, budget living or everyday family content. We're open to creators from metros as well as smaller cities, since JioMart delivers widely, but please check delivery is available at your pin code before applying. The grocery order will be reimbursed in addition to the creator fee. Hindi, English or regional-language content is fine.
Cricket & OTT Creators to Help Former JioCinema Users Get Started on JioHotstar
JioCinema
JioCinema merged with Disney+ Hotstar in February 2025 to form JioHotstar, and the content former JioCinema viewers watched now lives there. A lot of casual viewers, especially those who mainly came for cricket and free movies, are still unsure how plans, the app and live sport work on the new platform. We're looking for cricket, sports and OTT recommendation creators to make simple, friendly explainers: where to watch the matches and shows people used to find on JioCinema, how to get set up on JioHotstar, and a few things worth watching this month. Keep it conversational, like you'd explain it to your cousin over chai, not like an app tutorial. Deliverables per creator: 1 Instagram Reel or YouTube Short (45-60 sec); 2 Stories with app link; paid partnership label. Please don't quote subscription prices or plan details unless they're confirmed in the brief, as plans change. No pirated or screen-recorded match footage; we'll provide approved visuals. Hindi, English and regional-language creators with a strong sports or entertainment audience are welcome. Creators in tier-2 and tier-3 cities are especially encouraged to apply.
Hindi Web Series Reaction Creators for Amazon's Free Streaming Content (formerly MX Player)
MX Player
MX Player's library of free Hindi and regional web series has moved into Amazon's streaming apps after the MX Player brand was retired in July 2026. Many long-time MX Player viewers still don't know where their favourite shows went, and this campaign is meant to help them find their way. We're looking for entertainment and reaction creators who already make content about Hindi web series, desi dramas and OTT recommendations. Make a short, honest video for your audience: where the old MX Player shows can be watched now, a few series you'd recommend starting with, and a quick on-screen walkthrough of finding them in the app. Opinions on the shows are yours to give, good or bad. Deliverables per creator: 1 YouTube Short or Instagram Reel (45-90 sec); 1 longer YouTube video (6-10 min) with a recommendation segment; link and paid partnership disclosure in the description. Please don't include spoilers in the first 30 seconds, and don't use clips beyond the trailer material we share with you. Creators with mainly Hindi-speaking audiences in tier-2 and tier-3 cities are the best fit, and regional-language entertainment channels (Tamil, Telugu, Bengali) are welcome too. Final show list and talking points will be shared in the brief.
Regional-Language Instagram Creators to Bring Their Audience to Moj
ShareChat Moj
Moj is ShareChat's short-video app, and a big part of its audience watches and creates in Hindi, Tamil, Telugu, Marathi, Bengali and other Indian languages. We want to reach people who already love regional short videos on Instagram but haven't tried Moj yet. We're looking for creators who make comedy skits, dance, lip-sync, relatable family content or local-language storytelling on Instagram. The idea is simple: show your followers what your content looks like on Moj, why you post there too, and nudge them to follow you on the app. This should feel like you telling your audience where else they can find you, not a scripted app advert. What we'd expect from each creator: 1 Instagram Reel (30-60 sec) introducing your Moj profile in your own style; 2-3 Stories with a download link or swipe-up; Posting at least 5 original videos on Moj during the campaign window. We'll prefer creators whose audience is mostly from tier-2 and tier-3 cities and who create mainly in one Indian language other than English. Please mention your primary language and the city your followers mostly come from when you apply. Hinglish creators are welcome too if your audience skews Hindi-belt. We'll share a short brief with key talking points, but the script and format are up to you.