From Sacred Games to Roadies: The Changing Face of Netflix India

Netflix reportedly paid ₹175 crore for the Hindi version of a single blockbuster film. In comparison, it spent around ₹18 crore on a season of Roadies, the popular reality show loved by college audiences. More surprisingly, it even agreed to share the show with its rival, JioHotstar, despite being a platform traditionally associated with exclusive content.

 

In the first video episode of Daybreak, we explore how Netflix, once known for groundbreaking shows like Sacred Games and Lust Stories, has gradually shifted its approach to content. What explains this change? The answer lies in changing family viewing habits, growing concerns about content that might offend audiences, and the importance of keeping viewers coming back to the app.

 

But the bigger question remains: Is this new strategy actually working, and what is Netflix giving up in the process?