Label-Reading Creators for The Whole Truth Protein Bars
The Whole Truth makes protein bars and snacks with a clean label: no added sugar and nothing hidden on the back of the pack. The brand is built on transparency, so we want creators who actually read ingredient lists and enjoy calling out what's really in packaged food. The content we're after is food label education with our products in it. Compare a few popular "healthy" snacks you can find in any supermarket against ours, explain what the ingredients and numbers mean, and let your audience decide. A taste test of a few flavours is also welcome. Please don't name and shame other brands in a way that could be misleading. Stick to what's printed on the label. What we'd like: 1 Reel (45-90 sec): label breakdown or snack swap video; 1 Story set with a taste test of 2-3 flavours. This is a barter collaboration to start. We'll send an assorted box of bars and snacks to keep. Creators whose content performs well will be offered paid work in our next campaign. Nutritionists, dietitians, fitness coaches and "what I eat in a day" creators are a great fit. Small accounts with an engaged audience are welcome.
About this collaboration
The Whole Truth makes protein bars and snacks with a clean label: no added sugar and nothing hidden on the back of the pack. The brand is built on transparency, so we want creators who actually read ingredient lists and enjoy calling out what's really in packaged food. The content we're after is food label education with our products in it. Compare a few popular "healthy" snacks you can find in any supermarket against ours, explain what the ingredients and numbers mean, and let your audience decide. A taste test of a few flavours is also welcome. Please don't name and shame other brands in a way that could be misleading. Stick to what's printed on the label. What we'd like: 1 Reel (45-90 sec): label breakdown or snack swap video; 1 Story set with a taste test of 2-3 flavours. This is a barter collaboration to start. We'll send an assorted box of bars and snacks to keep. Creators whose content performs well will be offered paid work in our next campaign. Nutritionists, dietitians, fitness coaches and "what I eat in a day" creators are a great fit. Small accounts with an engaged audience are welcome.
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